In the world of SEO for Ecommerce, keywords play a crucial role in the visibility and the traffic of a website. However, many online stores make the mistake of focusing only on general, highly competitive keywords. This is where keyword search engines come into play. long tail keywordsa whirlpool bath, digital workplace strategy effective that can make the difference in the success of a digital business.
What are long tail keywords?
The long tail keywords (long tail keywords) are search phrases composed of three or more words that users use to find specific information. Unlike general keywords or short-tail, these phrases are more detailed and have a lower search volume, but attract a public much more segmented and with a high purchase intention.
For example:
- Short keyword: «sports shoes»
- Long tail keyword: «water resistant trail running shoes»
Long tail keywords allow the online stores differentiate themselves from the competition and attract highly qualified traffic.
Advantages of long-tail keywords in an Ecommerce
The use of long tail keywords offers various strategic benefits for SEO and conversions in an e-commerce business.
Less competition and easier positioning
Broad keywords often have fierce competition, making it very difficult to rank high on Google. Long-tail keywords, on the other hand, have less competition, which increases the chances of an Ecommerce achieving a good positioning without so much effort.
Greater purchase intention
Users who search with long-tail keywords are usually at a more advanced stage of the purchasing process. For example, a person searching for “best laptop for graphic design with 4K display” has a clearer purchase intention than someone who is just searching "portable". This means that long tail keywords generate more conversions.
Optimizing for voice searches
With the rise of virtual assistants like Crab, Alexa y Google Assistant, voice searches have increased significantly. These searches are usually longest and conversational, making the use of long-tail keywords essential to capture traffic from these devices.
Lower cost in advertising campaigns
If you use Google Ads or social media advertising, broad search terms have a cost per click (CPC) very high due to high competition. In contrast, long-tail keywords usually have a very high Lower CPC, allowing a advertising budget optimization with better control of investments.
How to find long-tail keywords for your eCommerce
There are various tools and strategies that can help you identify long tail keywords relevant to your business:
1. Use Google Keyword Planner
The tool Google Keyword Planner allows you to find keywords related to your niche, as well as explore its search volume and level of competition.
2. Investigate with specialized tools
Platforms like Ahrefs, SEMrush, Ubersuggest and KWFinder can provide you with key insights into specific search terms that users are using.
3. Analyze related searches on Google
When you enter a search in Google, at the bottom of the page appear the related searches, an excellent source of inspiration to discover new long-tail keywords.
4. Explore online forums and communities
Spaces like Reddit, Quora and Facebook groups They allow you to know how people search for real information in your sector.
How to use long-tail keywords correctly
For long-tail keywords to be effective in your SEO strategy, it is crucial to apply them in a targeted manner. Investment Destination in different areas of your Ecommerce:
- In product and category titles: Use detailed descriptions in product names.
- In product descriptions: Incorporate relevant terms in product sheets to improve indexing.
- En el blog: Create valuable, optimized content around these keywords.
- In URLs and metadata: Optimize URLs, titles and meta descriptions with well-structured keywords.
- In internal links: Improve the navigability of your website by using keywords in internal links.
The long tail keywords They are a powerful tool to improve the visibility of an Ecommerce in search engines, reduce competition and attract highly qualified traffic. Taking advantage of these strategies will not only strengthen your positioning, but it will also increase your conversions y sales in a significative way.