Amazon just had its XNUMXrd Annual Prime Day on its one day of the best deals of the year globally. Sales, which took place a few weeks ago, reached the amount of $ 1 trillion in salesAccording to analyst estimates, this year's sales exceeded those of the previous year by 60 percent, beating records for Black Friday and Cyber Monday.
More members joined Prime on Prime Day this year than another day in the company's history, Amazon said, however, there is no evidence to back up this information.
However, billions of the company's estimated 85 million Prime members purchased a product in the Prime Day this year, 50 percent more than in previous years, according to the company.
"First of all, Prime Day it is a retention and acquisition tool for Amazon's most assessable program, the Prime program, in addition this is its greatest opportunity to sell products to consumers, ”said Tom Caporaso, Claurus Commerce's chief executive officer.
Amazon took the jackpot with its sales record with its EchoDot, which sold more than any other product offered by all the manufactures and all the available categories, after having lowered its price from $ 49.99 to $ 34.99. Amazon sold seven times more of its Echo Dot devices this Prime Day than it did last year.
Prime Day It also marked the biggest sale day for Amazon users, with the record for smart speaker sales. Echo, your Fire tablets and your Kindle reading devices.