30 Reasons to Optimize your eCommerce for Mobile Commerce

  • Mobile commerce already surpasses traditional commerce in importance and growth.
  • A poor mobile experience leads 79% of users to look for alternatives.
  • Impulse mobile transactions account for 81% of mobile purchases.
  • Optimizing for mobile improves brand perception by 61%.

Why you should optimize your eCommerce to mobile

The future of eCommerce is mobileMore and more people are using mobile devices not only to research products they want to buy, but also to complete their transactions. According to recent data, mobile commerce growth is outpacing that of traditional e-commerce. One statistic perfectly sums up this trend: mobile devices already represent a key part of the digital shopping experience.

Aware of this transformation, the creators of Wizar, an app that brings together multiple stores to make purchases from your mobile, have prepared an infographic with 30 compelling reasons why you should optimize your eCommerce for Mobile CommerceBelow, we explore these reasons and explain why ignoring this trend can be a serious strategic mistake for your digital business.

30 reasons why you should optimize your eCommerce for mobile

mobile eCommerce optimization

Optimizing your online store for mobile devices not only improves the user experience, but also Increase your chances of converting visits into purchasesHere are the 30 reasons highlighted by Wizar, backed by data and current context:

  1. More people own a mobile phone than a toothbrush. This highlights the ubiquity of mobile devices in daily life.
  2. El 90% of people have their smartphone within reach 24 hours a day. This creates countless opportunities for business interaction.
  3. There are 5 times more mobile phones than computers, meaning that mobile is the primary gateway for millions of users.
  4. Reporting a lost wallet takes 26 hours on average, while reporting a lost mobile phone takes just 68 minutes. This highlights the priority that people give to these devices.
  5. An average smartphone today is more powerful than the computer used to put man on the moon in 1969, showing the level of technological development in our hands.
  6. El 38% of children under 2 years old already use smartphones, indicating that the next generation will be even more dependent on these devices.
  7. The first iPhone sold more than a million units in 74 days. This figure marks the beginning of the mobile revolution that we are still living.
  8. On average, users take 90 minutes to reply to an email, but only 90 seconds to reply to a text message. Mobile phones make it easier to quick interaction.
  9. More than 170 billion apps are expected to have been downloaded by the end of the year. This includes apps dedicated to eCommerce, which are becoming increasingly popular.
  10. More than 2.000 billion people will make at least one purchase with their smartphone by the end of 2023.
  11. El 47% of users prefer to make purchases from their mobile due to the ease it offers.
  12. El 30% of users abandon a shopping cart if the site is not optimized for mobile.This is a clear reminder that experience matters.
  13. El 43% of smartphone owners use their devices in physical stores to read references and compare prices.
  14. While it took 38 years for radio to reach 50 million users, Instagram achieved this figure in 6 months. The growth of mobile has accelerated trends to unprecedented levels.
  15. In the United States alone, more than 224 million active users use mobile apps every month.
  16. A mobile ad can perform 4-5 times better to the same ad displayed on a computer.
  17. 62% of users are willing to see ads on mobile devices in exchange for free content.
  18. 74% of smartphone owners use them to make purchasing decisions.
  19. People who shop on their mobile phones tend to spend more than those who shop on computers.
  20. 9 out of 10 mobile searches result in an action; half of these actions result in a purchase.
  21. 70% of mobile searches generate an action in less than an hour, while on a computer it can take up to a month.
  22. 79% of users look for a competitor if a site's mobile experience is poor.
  23. 57% of customers will not recommend a company with a poorly mobile-optimized website.
  24. El 81% of mobile purchases are impulsive, which highlights the importance of capturing the user's attention instantly.
  25. 30% of shoppers abandon a purchase if the mobile experience is not satisfactory.
  26. El 57% of users abandon a site if it takes more than 3 seconds to load.
  27. Brand perception improves by 61% thanks to an excellent mobile experience.
  28. In 2009, Amazon generated over $1.000 billion through mobile devices. These numbers have grown exponentially.
  29. PayPal processed more than $14.000 billion in mobile transactions in 2012.
  30. By 2028, mobile transactions will be on par with traditional eCommerce, with a projected global volume of over $640.000 billion.

Why you should optimize your eCommerce to mobile

Investing time and resources in mobile optimization is no longer optional. The numbers leave no room for doubt: the mobile user is the protagonist of e-commerce. Offering a quality experience is not only improves retention, but also Increase conversions and boost customer loyalty. Ignoring this trend means falling behind in today's digital world.


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