What are eBay's main selling points in Europe?

eBay outlets in Europe

A study carried out by the same eBay shows us which are the main places where eBay sellers are concentrated and what they sell. EBay has been reviewing the regions with the highest concentrations of small and medium businesses per 10 inhabitants in 2016, the data shows that unlike traditional businesses, eBay's small and medium businesses tend to be concentrated outside of capital cities in the what do they call “Vendor hotspots”.

In Italy, France and Spain, most of the vendors are in the coastal areas, areas famous for tourism and not so much for business, however, this allows locations near the sea to enjoy high concentrations of entrepreneurs. digital and enjoy benefits of eBay e-commerce.

The five Spain's top eBay seller hotspotsAccording to the data collected by the page, the community of Valencia is first, followed by Madrid in second place, followed by Catalonia, La Riojia and Asturias.

Some other very interesting data provided by this eBay research is the list of the main items sold on this e-commerce portal, by quantity in percentage. In Spain, the items that are sold the most on eBay are electronics (28.1%), followed by clothing, shoes and accessories (26.8%), in third place are home and garden items (18.5%) and last in quantities less than 10% we have collectibles, lifestyle, parts and accessories, multimedia, and business and industrial items.

The amount of total sales in eBay merchandise transactions last year reached an impressive $ 84 billion last year. The number of active users on the eBay platform stands at 169 million currently in 2017.


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