What is Zalando, how the store works and what advantages it offers

What is Zalando Source_Advanced Fleet

Source_Advanced Fleet

If you browse the Internet a lot, you shop and you also like fashion, clothes... then I'm sure you know what Zalando is. But, in case that's not the case, in case you know her but you've never given her the chance and she catches your attention, how about we talk to you about her?

Believe it or not, it can be a good way to analyze your competition if you are in the textile sector. So pay attention and Learn the history of Zalando to find out what's so strong about them and what weaknesses you can find. Shall we start?

What is Zalando

Sell ​​online Source_Marketing4ecommerce

Source_Marketing4ecommerce

Zalando is a German company. She is not Spanish nor American as many may believe. It was actually created in Berlin by two men, Robert Gentz ​​and David Schneider.

It specializes in the sale of shoes and clothing, whether for children, women or men. It opened its virtual doors in 2008 and little by little it has been making a fairly large gap throughout Europe.

Now, the truth is that, in its beginnings, Zalando was not the store it is now. In fact, he didn't even specialize in clothing; but in footwear. However, As time went by, they opened their market and expanded. including clothing and sporting goods, furniture, home décor items or beauty products.

The origin of Zalando actually does have some American influence. Specifically from the company Zappos.com, which is the one they looked to to build their brand. Even the name is based on them, since they used the combination of Zappos and Alando.

In 2012 Zalando stopped being just an online store, because they opened their first physical store in Berlin, which they named "Zalando Outlet Store." AND they continued to expand.

In fact, in 2016 was when it began operating in Spain.

How Zalando works

Online sales products Fuente_TiendasRopaOnline

Source_StoresClothingOnline

If you have ever shopped at Zalando, you surely know this. If you have visited their website, you can intuit the business model they have. But if that's not the case, and you want to know something more, we'll talk about it here.

For starters, it is an online retail company. That is, any individual can buy there (whether it is one product or ten, or a hundred...). It has more than a million items in its catalog and more than seven thousand different brands.

Two keys to your business are shipping and returns. At the beginning, when they were just a footwear store, the idea they had was to offer the products and that the purchase was as quick and easy as possible. For this reason, they offered free shipping costs and up to one hundred days to return the product.

Now they continue to maintain both shipping costs and free returns. And yes, if you're wondering, they also still have those one hundred days to return the item.

These would be the products it sells, but another of the company's fundamental pillars is, without a doubt, its management and distribution. They are able to ship products very quickly, so much so that they could be received the next day. To do this, they have several distribution centers that are spread throughout Europe with the aim of speeding up delivery times and allowing you to arrive sooner.

They work with several transportation companies and use technology and even robots to streamline the entire process, not only distribution, but also classification, packaging, etc.

In addition, They also opened the platform for collaborations with other companies, in such a way that they have diversified even more.

How to buy at Zalando

Shopping Source_Shopeando

Source_Shopiendo

Shopping at Zalando is quite easy. In fact, you just have to enter their store, look for the product you are interested in and put it in the shopping cart. If you open this it will give you a summary of the product you have placed, the possibility of deleting it and the planned delivery of that product.

If you agree with this, you just have to start the order where they will ask you for your personal information and payment, and it will be formalized. They will send you a series of emails so that you know at all times what process your order follows, including tracking once it is shipped.

What strengths does Zalando have?

From everything we have seen, you will have realized that Zalando is a store already established in the market and with a good clientele. The fact of offering offers and discounts on certain products makes many opt for it but, What are your strengths?

  • Offers and discounts on orders.
  • Free home delivery.
  • Returns within one hundred days and free.
  • Great diversity of products and brands.
  • Fast and direct shipping.

Now that you know what Zalando is and that you have seen this brand and company a little more in depth, it is time for you to compare it with your business to know what it is good at and what it is not, and thus you will obtain a way to differentiate yourself from your competition and carve out a niche for yourself. Have you thought about it this way?


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