Twitter is one of the oldest social networks. It was born almost at the same time as Facebook and has been adapting to the changes that the users themselves have requested. But what is Twitter? How to use it to your benefit for your eCommerce?
If you are on Twitter but you see that nothing you do is working, maybe what we have prepared for you will give your strategy a twist and start to be successful. Go for it?
What is Twitter
Let's start by understanding that Twitter is a social network used by more than 400 million people around the world. When it was created, by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams, in 2006, it hoped to be an active, modern, and immediacy-focused network. In fact, in just a few years it came to house more than 100 million users, these with more than 340 million tweets a day.
Currently, the social network belongs to billionaire Elon Musk who bought it after withdrawing from the offer he had offered to its creators. This meant a sudden change in how the social network was managed, to the point of layoffs and massive resignations.
This social network does not have a clear target audience but is used by teenagers, companies, the elderly, etc. But there is an objective for it, and that is that it is basically used to share opinions, memes or as a source of information. In fact, in some cases Twitter has given scoops before other media.
The messages that are written and published on Twitter are short, no more than 280 characters (although there is always a way to bypass that limitation), although thousands can be published per day (the limitation is 2400 daily).
How to create an account on Twitter
Now that you know what Twitter is, you may be one of the few who does not have an account on the social network. Or you want to create it for your business. It really is easy to do, as well as free.
The only thing you have to do is to go to the official Twitter page and click on the "register" button. There you must give your name, email and date of birth. That will send a verification code to your email and, by putting it on the web, it will enable the registration and the one that you can put a password.
Once this is done, all that remains is to get down to work in your account settings. For example, to change the username, as well as to add your profile photo, banner photo, presentation text, etc.
Tips for using Twitter for your eCommerce
We know that understanding what Twitter is, how it works and what you can do with it may not be enough to get it working properly for your eCommerce.
Therefore, below we are going to give you the keys so that you can use it to your advantage, and not the other way around.
Use hashtags
In a previous article we already told you what hashtags were and we gave you some tips for them.
In this case, and focusing on Twitter, we will tell you that you should make use of them, but not to a great extent but in a maximum of two only. The reason is that it will not help you to use many because people spend just a few seconds in this type of post and they will not click on each of the hashtags that you put.
Offers customer service from the network
As we have told you, Twitter is considered an immediate social network, and therefore you can get customers to use it to get in touch with you quickly and efficiently.
if you use it like this they will know that they can communicate with you almost face to face through this network. And you can ask permission to take screenshots and use them to show that you are attentive and that you solve the doubts of the clients.
Promote
Once you understand well how Twitter works, and have a constant presence on it, The next step for your eCommerce is to promote it. We know that this is increasingly difficult, because the investment you make returns less results as time goes by (saturated sector, poor management, etc.) but even so, it is profitable as one of the ways to attract users, Maybe not for social networks, but for them to visit your website.
Investigate the competition
As long as they have a Twitter account and use it actively. You will be able to see what is the tone they use, what they publish, raffles, etc. and it will help you, not to copy them, but to know what can work and what not in your sector.
Of course, as we tell you, it is not for you to copy it, but for you to improve and make it different from your competition.
Give it 'personality'
Create a profile of your eCommerce and publish as if you were this? It will be not. Before this was used, but now companies, online stores, brands, etc. They have to "humanize" themselves. And that means that social media accounts should be identified with a “person”.
For example, if your eCommerce is for teas, it may be that the person who runs it is the owner of the store. Or the owner's son. It is important that it is a person who represents the company because this is how a better bond is created with the followers. For example, that they know the person's name, that they know who they can talk to, etc.
And this does not mean that they have to be "real" people, but that it is a way to achieve a greater connection.
Promote what you sell
If you have an online store, it is possible that you sell products, and Twitter can be a good choice to serve as a showcase. Of course, it is no longer enough to say "buy my product", but you have to work on it a little more to get results.
But yes, on Twitter you can also sell and That makes you have more sales channels through social networks (if you can manage them all, of course).
As you can see, what Twitter is and what you can achieve with it go hand in hand with your social media strategy. Although it is a social network that publishes millions of messages daily, and these are diluted very quickly, it is still a way to connect with your audience. Just make sure that you manage it independently from the rest of the networks (do not repeat content). Do you have doubts? Ask us without problem.