Based on data provided by eBay, searches for wedding gifts have increased notably in recent months, as many people are turning to the ecommerce for online retailers to find the perfect gift. There has also been an increase in online searches for everything related to the weddingFrom lingerie and bridesmaid dresses, to engagement rings and the wedding dress.
This suggests that buyers are increasingly inclined towards shopping online compared to shopping in physical stores. While it is true that it is always annoying for online shoppers to have to return an item, the reality is that the low prices and convenience are well worth the risk.
A wedding then sand makes it a highly profitable Ecommerce business for retailers, who in fact do not necessarily need to create custom collections. This also shows that despite the increase in searches related to a wedding event during a specific time of year, weddings do not only have to be part of one seasonal campaign, but rather, a category within Ecommerce where customers are increasingly willing to buy at any time of the year.
Retailers and large companies that specialize in wedding productsThey also use social media to take advantage of the excitement surrounding the wedding experience by creating their own hashtag, which not only makes the event known, but the older one gets more exposure.
Other companies also bet on the narrative, mentioning that Weddings are an experience that doesn't start and stop with purchase. That is, the brand tells a story that is able to attract customers to see the products and increase sales.