While the online purchases continue to grow, so do the dangers of receiving bad reviews or negative comments in social media or on the company page.
It has been shown that the public's perspective about a company can be negatively or positively impacted by criticism and comments found on social media, due to this we provide you with some ways you can deal with Negative comments on social networks to improve the popularity of your company:
Make sure to always reply:
The worst thing you can do is not respond, surveys have shown that ignoring a message 78% of customers can reject the possibility of making a purchase or not making a purchase they already had planned and 52% can choose to change their supplier.
Be proactive:
Something that helps your company a lot is being proactive and ready to help customers at all times. Because of this, it is important that businesses have support systems that serve customers in the fastest and most efficient way. Important points is that it must be fast, effective and easy to access. In addition, all e-commerce must be prepared for a possible peak in page traffic, counting on people dedicated to these communication channels.
Handle fraud:
There is always the possibility that people act and falsely accuse companies seeking monetary gain, this can be a problem, but when social media is handled properly we can quickly realize these accusations and keep the situation under control. It is not necessary to provide many details about the situation and in the worst case you can delete the comment or block the contact.