wayokhave startup Spanish who leads the cleaning sector in Spain, has closed its first round of financing, consolidating its position as one of the major players in the smart home services market. This young company, founded in the summer of 2014, has shown meteoric growth thanks to its innovative business model and its focus on technology.
An ambitious expansion strategy
In its early days, Wayook began offering its services exclusively in six Spanish cities: Madrid, Barcelona, Valencia, Seville, Malaga and Salamanca. However, the goal of its founders, Álvaro Sánchez and Rodrigo Olmo, was always much more ambitious. Thanks to the success of its innovative Smart marketplace for cleaning services, Wayook has managed to expand to more than 40 cities throughout the country, consolidating its position as the undisputed leader in the sector.
With the recent injection of capital obtained in its first round of financing, the company plans to further scale its business model and even make the leap to the international market. The team will allocate the funds 640.000 Euros obtained not only to finance growth in new cities, but also to improve their technology and optimize its services to continue standing out in a highly competitive market.
Axon Partners Group: the strategic partner behind Wayook
The financial backing behind Wayook comes from the prestigious investment fund Axon Partners GroupThis international firm, recognized for its experience in investment and development of technology companies, has been a fundamental pillar in the growth of startups successful both in Spain and globally. Among the companies in its portfolio are names such as Just Eat, Clickdelivery and Wuaki.tv, reflecting its experience in promoting innovative projects with high growth potential.
According to Carlos Rodriguez-Maribona, Investment Manager at Axon, the domestic service sector is undergoing a major digital transformation, and Wayook is positioned as a key player in this change. In fact, Rodríguez-Maribona highlighted that wayok has managed to outperform its competitors in both growth and efficiency, operating with a reduced team of just seven people at its initial moment.
Wayook's business model: technology at the service of cleaning
What sets Wayook apart from its competitors is its innovative technological platform, which allows users to hire cleaning services in an easy, fast and secure way. Through its website, and soon through a mobile application, users can book services in real time, choose the type of cleaning they need and receive a fixed price instantly.
The system uses advanced algorithms to match users with the most suitable professionals based on their location, experience and specific skills. This approach not only streamlines the hiring process, but also ensures a high level of satisfaction among users. In fact, according to data provided by the company, the current level of satisfaction of its customers exceeds 96%.
Wayra and other key supporters in the growth of Wayook
Since its beginnings in the Scientific Park of the University of Salamanca, Wayook has had the support of important entities that have driven its growth. In 2014, the startup was selected by Wayra, the accelerator of startups from Telefónica, to be part of its acceleration program. This support not only provided initial financing, but also valuable resources and strategic knowledge.
In addition, Wayook has received support from programs such as ADE2020, an accelerator of innovative companies in Castilla y León. Thanks to this support, the company has not only been able to validate its business model, but also achieve a sustained growth in terms of users, billing and loyalty.
Next steps: new features and international expansion
The future looks bright for Wayook. Over the next few months, the company will launch a mobile app available for iOS and Android, which promises to further simplify the process of hiring cleaning services. According to the founders, the app will not simply be a mobile version of the website, but a comprehensive tool designed for both users and businesses. Clients as well as for professionals who offer their services.
In addition, the startup plans to expand into international markets in Europe and Latin America, where the home service sector still has enormous growth potential. To finance this ambitious expansion, Wayook also expects to receive additional public funding, which will bring the total raised to more than one million euros.
With its focus on technology, commitment to quality and the support of strategic partners, Wayook is emerging as an outstanding example of how companies can spanish startups can lead key sectors in the digital economy.