In the age in which we live the social media They have become an important pillar in the lives of all people, due to the ease it provides us to communicate with others and to inform us about everything that is happening around us. But this can be a double-edged sword for the reputation of a company, can be a great support for position our company in the most positive way possible in the market or put a totally negative spin on what customers think of the products and services provided by the company.
Tips to be able to use social networks in the best possible way.
Online reputation management
Before proceeding further, we must clarify that it is the online reputation managementThis is about trying to give the best possible impression to customers about your brand or company, create a positive perception of the company, one in which you are happy to cultivate it and share it with the public so that they are in the same synchrony about the goals and values of the company.
El online reputation management refers to the way in which a company responds to conversations on social media, The way to respond can generate negative or positive impressions on customers and the general public, so here we will provide some rules to follow for the effective management of the Online Reputation:
- Monitor comments and mentions
- Respond quickly
- Be transparent and communicative
- Prepare for crises
- Accept criticism
Combine all this together with the actions of providing good service to dissatisfied customers, communicating about the processes and changes that are made to improve the service and of course showing off in the most correct way possible all the positive points of your company will help improve your company's reputation on social media.