How to use images correctly in Ecommerce to increase sales

  • Quality and resolution: Images must be high quality and at least 2000 pixels wide.
  • SEO optimization: Using appropriate formats, compressing images and adding ALT text improves positioning.
  • Variety of angles and images in context: Showing the product in different perspectives and in use helps customers.
  • Avoid common mistakes: Do not use generic images, avoid low-quality photos and optimize the size for fast loading.

Images in Ecommerce

Use correctly images in the Ecommerce It is a key strategy to improve conversion and user experience. quality images They are essential to present products in an attractive, convincing and professional way, allowing customers to more clearly visualize what they are buying.

The importance of high-quality images in Ecommerce

Imagine you enter a Online store looking for a specific product and you come across small, blurry or poorly lit imagesWould it give you confidence to make a purchase? Probably not. According to statistics, 75% of consumers consider the quality of product images to be one of the most important factors when purchasing online.

Invest in high resolution images and well optimized not only improves the aesthetics of a Online store, but also influences the conversion rate, reduced returns and customer loyalty.

What should images be like in an Ecommerce?

The images in e-commerce must meet certain standards to ensure an optimal shopping experience. Below we detail the most important aspects:

1. High resolution and suitable size

Images must be of high resolution so that customers can zoom in without losing quality. It is recommended that images be at least 1.5" wide. 2000 pixels wide to ensure clear viewing.

2. Lighting and neutral background

Good lighting is crucial for products to be seen clearly. Natural light is usually the best option, but if artificial lights are used, they should be white and diffused. Using a white or neutral background helps to highlight the product and avoid visual distractions.

Product image in Ecommerce

3. Different angles and zoom

Offering images from multiple angles gives a complete view of the product. Including a zoom functionality also helps you to interactive zoom allows customers to inspect details, increasing purchasing confidence.

4. Images in context

Showing the product in use gives a better idea of ​​its size, its functionality and its application in real life. This is especially useful in sectors such as fashion, decoration and technology.

5. Consistency in style

To keep a visual identity professional, all images must follow the same style in terms of lighting, framing and colors.

Image optimization to improve loading and SEO

In addition to visual quality, it is essential that the images are optimized to ensure fast site loading and improve search engine ranking. Here are some tips:

  • Compress the images: Use tools like TinyPNG or JPEG Optimizer to reduce the size of your images without losing quality.
  • Use the correct format: The recommended formats are JPEG for photos, PNG for images with transparency and WebP for higher compression without significant loss.
  • Include alternative text (ALT): This tag helps search engines identify the image and improves the accessibility.
  • Naming files correctly: Use descriptive names instead of generic names like “image123.jpg.” For example, “nike-sneakers.jpg.”

Common mistakes when using images in an Ecommerce

Some errors can negatively affect the perception of a Ecommerce and hurt sales. Avoid the following mistakes:

  • Generic or stock images: Although in some cases they can be useful, own images always generate more confidence.
  • Low quality photos: Pixelated or blurry images can give an unprofessional impression.
  • Not showing enough images: A single angle of the product is not enough to generate buyer confidence.
  • Do not optimize the size: Images that are too large can slow down the loading of the site, affecting the user experience.

Images in eCommerce are one of the most influential elements in customers' purchasing decisions. Using high-quality, well-optimized photographs that follow a coherent visual strategy can make the difference between a successful online store and one that fails to generate trust. Make sure to apply these recommendations to improve the perception of your products and increase your sales.

Related article:
How to optimize the images of your Ecommerce products

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