Choosing the right products to launch or scale an eCommerce business in 2025 can make or break any digital project. Today's consumer is demanding and constantly connected, forcing entrepreneurs to stay ahead of the curve and adapt to new purchasing habits, global trends, and emerging niches if they want to stand out and make their online stores profitable.
In this article, you'll find the most comprehensive and up-to-date analysis of what products are trending this year globally and in Latin America, backed by data, studies, and the experience of the top-ranked websites in search engines. We'll give you a detailed look at the sectors with the most potential, the winning articles in each niche, and all the strategic keys to identifying opportunities, validating ideas, and applying the technological innovations that will transform e-commerce in 2025. Get ready to discover unique opportunities and how to take advantage of them in your e-commerce.
How to spot product trends for your online store
Before choosing what to sell, the first step is knowing how to correctly identify consumer trends and distinguish a passing fad from a solid opportunity. To achieve this, both large eCommerce platforms and specialists agree on three fundamental paths:
- Keyword Study and analysis of search patterns in Google Trends, Amazon Best Sellers reports, and annual reports from markets such as Mercado Libre or AliExpress.
- Direct observation on social networks, following viral hashtags, analyzing trends on Pinterest Predicts, influencer channels, and emerging behaviors on TikTok, Instagram, and YouTube.
- Consult trending sites and tools such as Exploding Topics, Trend Hunter, or SimilarWeb, which allow us to detect emerging products before they explode into massive sales.
Success lies in anticipating, validating data, and segmenting based on your region and target audience. For instance, the paddle and its accessories are booming in Spain and LATAM, while the smart gadgets They are gaining ground in all segments due to their integration with active lifestyles, hybrid work, and personal well-being.
Top consumer trends and most searched categories for eCommerce in 2025
The best way to understand the current market is to see how the major trending product categories are performing. Below is a breakdown of the most powerful and representative sectors according to reports from Shopify, Hostinger, Ecwid, Tiendanube, Jumpseller, and major tech platforms:
1. Consumer technology and smart gadgets
Technological devices continue to lead demand worldwide. products like Smart watches, wireless headphones, tablets, smartwatches, portable batteries, smart LED lights, humidifiers, and voice assistants They are an absolute trend. Their rise is driven by the desire to monitor health, facilitate remote work, and improve leisure and fitness experiences.
- Smart Watches and fitness bracelets have established themselves as essential, with sky-high monthly searches and an audience ranging from young technophiles to middle-aged people concerned about their well-being.
- Wireless headphones They are experiencing unstoppable growth, driven by the elimination of the jack on mobile phones, mobility, and convenience for studying, working, or exercising. Open-ear models are also on the rise.
- External batteries and portable chargers They are a recurring purchase for those who live connected to their mobile phones and seek total autonomy.
- Smart LED lights, thermostats, WiFi light bulbs and basic home automation are part of the “smart home” boom, with a stable demand from users who want to personalize or make their homes more efficient.
2. Fashion, sportswear and accessories
The fashion sector continues to reinvent itself through comfort, health lifestyle, and personalization. 2025 trends in clothing and accessories reflect a growing focus on sustainability, functionality, and individual identity:
- T-shirts, pants and sportswear They are constantly searched for and top the product lists on Shopify and Hostinger. Athleisure and urban fashion dominate, with versatile garments for work and sports.
- Cargo pants, leggings, caps, and oversized sweatshirts They are emerging as star garments thanks to collaborations with influencers and celebrities.
- Vintage clothing and sustainable fashion is experiencing a golden age thanks to the rise of the circular economy, the preference for unique pieces, and environmental awareness.
- Sports shoes (sneakers) and accessories such as hats, caps, glasses, belts and multi-function bags appear frequently in all the reports analyzed.
3. Beauty, health and natural cosmetics
Personal care has taken a qualitative leapConsumer trends are rewarding products with natural ingredients, vegan formulas, comprehensive skincare routines, and global wellness solutions.
- Natural cosmetics, essential oils, masks and serums They are sweeping search and sales, especially among millennials and generation Z.
- The demand for Vitamins, gummy supplements, collagen, hyaluronic acid, and probiotics continues to grow due to interest in immunity, beauty from within, and anti-aging.
- False eyelashes, nail accessories, and organic makeup They are experiencing a boom thanks to visibility on social media and the search for personalized and safe beauty routines.
4. Household products, kitchenware, decoration and smart home
The pandemic has left a lasting effect on the interest in improving domestic spaces.Consumers are investing more in functionality, comfort, and details that personalize their homes.
- Innovative kitchen utensils, air fryers, portable coffee makers, blenders, air fryers and food processors lead sales.
- Eclectic interior design and urban gardens or home gardening kits connect with the desire to create unique and personal environments.
- Closet organizers, removable wallpapers, LED lights, cleaning gadgets, smart vacuum cleaners, and air purifiers have constant growth.
5. Pet accessories and technology
The pet market is already a global giant with unstoppable growth forecasts for 2025. Spain and Latin America are experiencing a real explosion of products for dogs, cats, and exotic animals.
- Dog and cat beds, smart toys, water fountains, automatic feeders, harnesses, leashes, scratching posts, and pet clothing They appear in all the top sales and search results.
- Segmentation by species and breed, customization of accessories, and the tendency to treat pets as members of the family are successively increasing the average price and demand for premium products.
6. Entertainment, sports and outdoor activities
The post-pandemic consumer seeks physical well-being, socialization, and experiences outside the home.In this environment, sectors such as recreational sports, video games, and camping and travel products show enormous potential:
- Board games, puzzles, craft kits, trading cards, and collectible figures They appear among the most viral products on TikTok, Instagram and Pinterest.
- Gaming gear: keyboards, ergonomic chairs, monitors, gamepads, streaming accessories, and decorative LED lights They are a niche that continues to grow.
- Kids' scooters, electric scooters, tents, trekking backpacks, sports glasses, and racket sports products. -like paddle tennis-, lead the adventure and outdoor leisure trends.
7. Sustainable, second-hand or circular economy products
Environmental concerns and the pursuit of more responsible consumption are increasing the demand for eco-friendly, recycled, reusable, and vintage items. This includes:
- Reusable water bottles, eco-friendly thermoses, collapsible cups, and compostable containers.
- Secondhand vintage clothing, upcycling fashion, sustainable jewelry, furniture made from recycled materials, and repairable gadgets..
- Food waste reduction kits, sustainable hygiene products, cruelty-free cosmetics, and eco-friendly packaging.
Major brands and small businesses alike are integrating sustainable messaging into their product catalogs, shipping, packaging, and marketing campaigns.
Examples of top-selling trending products in 2025 by country and region
Below is a selection of products with high demand and searches in each major Latin American market, taken from reports by Tiendanube, Hostinger, Ecwid, and Shopify:
1. México
- Open-ear wireless headphones
- Decorative LED lamps
- Electric motorcycles
- Sonny Angels and collectible figures
- Video games and gaming accessories
- Tennis shoes
- Keyboards for tablets
- Portable speakers and mini speakers
- Portable sauna
- Waterproof silicone protectors for gadgets
2. Colombia
- Multifunction keychains
- Shaping girdles
- Gamepads and controllers for consoles
- Vapes and electronic cigarettes
- Electric skateboards
- Anti-snoring devices
- Portable shavers
- Plasma pen for beauty
- Sleep masks
3. Argentina
- Electric kettles
- Wireless headphones
- Sneakers
- smart ring
- Motorcycle helmet cameras
- Trekking accessories
- Refillable soda machine
- Hair implants
- Portable pizza oven
4. Chile
- Portable mobile batteries
- Mini portable printers
- Gaming chairs and ergonomic accessories
- GPS trackers for cars
- Eyelash lifting and curling kits
- electric shavers
- Facial radiofrequency machines
- Home security cameras
- Electric scooters
- Refillable perfume bottles
These lists change every quarter, so it's a good idea to stay up-to-date by researching marketplace reports, Google Trends, and social media.
How to evaluate and choose the most profitable trending product for your eCommerce store
Selecting the star product isn't a matter of imitating what's trending on social media. It's crucial to adapt the trend to your business model, assess barriers, and seek profitability and personal affinity.
- Analyze the market entry: Is there saturation? Can you differentiate yourself (design, branding, niche)? Do you know reliable suppliers? What investment and margins are required?
- Evaluate local demand: A globally trending product may not work in your target region. Prioritize products with growing searches in your country or city.
- Profitability and costs: Calculate the real margin by subtracting acquisition, logistics, returns, marketplace fees, and advertising costs. Target products with a high average ticket price and low return rates.
- Affinity and experience: It's easier to sell and scale a product you're proficient in, enjoy, or can tell an authentic story about. Specializing in a niche increases trust and reduces direct competition.
Remember: A very broad catalog isn't always better. A successful eCommerce business can start with just one or two well-differentiated viral products and an excellent shopping experience.
Key marketing strategies and technology trends for eCommerce in 2025
Beyond the product, The current key to setting up a successful e-commerce business is to apply the technological, marketing and user experience trends that make the difference.Among the most relevant according to PrestaShop, InPost, Shopify and Ecwid:
1. Generative artificial intelligence in content and video
Generative AI revolutionizes the way we attract and retain customers. It's no longer just used to write descriptions or emails, but to create personalized immersive videos, hyper-realistic images, and brand storytelling. Tools like Runway and Sora Turbo allow you to create product videos, ads, and tutorials that connect emotionally and increase conversions.
In addition, conversational AI (chatbots, smart shopping assistants) manages up to 25% of eCommerce interactions, recommending products, answering questions, and reducing abandoned carts. Examples such as H&M's virtual stylist show the potential of total personalization.
2. Augmented reality and video in product sheets
Immersive experiences are the norm: AR and 360° video allow customers to "try on" products, visualize furniture in their home, see clothing in real time, or check the finish of a gadget before purchasing. The rise of virtual fitting rooms, IKEA Kreativ, and L'Oréal's makeup trial filters reflect this transformation. Including short videos or AR simulations reduces returns and improves conversion.
3. Social commerce and live shopping
TikTok Shop, Instagram Checkout, and Facebook Shops are integrating direct shopping into their apps, turning social media platforms into the new online shopping malls. Viral content, influencer live streams, product discovery, and easy online payment options combine to drive instant sales, especially in fashion, beauty, gadgets, accessories, and viral products.
Live streaming and live shopping on Instagram or Facebook allow you to showcase your product and answer questions in real time, encouraging impulse buying and direct interaction.
4. Sustainability, circular economy and second-hand
Sustainability is no longer an extra; it's essential to connecting with responsible consumers. Highlights throughout the entire purchasing process include recycled materials, eco-friendly shipping and packaging, easy returns or donations, secondhand promotions, and a circular economy integrated into the catalog itself.
Brands like Zara and Vinted incorporate secondhand into their business model, and Vinted, Wallapop, and Depop lead the European ecosystem of fashion and pre-loved objects.
5. Omnichannel, advanced UX and accessibility
The user experience should be fluid, fast, minimalist, and accessible from any device. Success lies in uniting all channels: online store, app, social media, WhatsApp or Messenger support, and physical locations, if available. Hyper-targeted personalization and triggered emails improve loyalty.
By 2025, many companies will be required to comply with the European Accessibility Act, which requires websites that are accessible to everyone, with adaptive navigation, sufficient contrast, text alternatives, and compatibility for people with disabilities.
6. Secure payment methods, tokenization and express checkout
Simplifying the payment process is crucial: Click to Pay, Apple Pay, Google Pay, digital wallets, BNPL (Buy Now Pay Later), and tokenization reduce friction and abandonment. Consumers will avoid any store with a slow or insecure checkout process.
Cybersecurity and data protection are key to gaining the trust of digital customers. Multi-factor authentication, AI monitoring, and regular backups protect your business against cyberattacks and fraud.
7. Flexible logistics and easy returns
Offering flexible shipping options and collection points (lockers, pack points) is a differentiating value. Customers value being able to decide where and when they receive their order, and they demand simple, free returns. Logistics should be an ally of the shopping experience, not a hindrance.
How to validate a trending product before launching it: practical methods
Before investing resources in stock, advertising, or logistics, it's a good idea to validate the demand and potential of any trending product. Applying several of these actions can help you make informed decisions:
- Check the search volume with Google Trends and Keyword Planner, looking for its evolution and if there is seasonality.
- Analyze the competition: Identify who sells it, what its price is, how many positive comments and ratings it receives on Amazon, Mercado Libre or Aliexpress.
- Launch a small testing campaign with a landing page, survey, or pre-sale and measure how many people click, leave their email, or pay to book.
- Observe behavior on social networks: Is it going viral? Do influencers show it? What hashtags are trending and what kind of audiences are they reaching?
- Consult potential clients through niche groups on Facebook, specialized forums, or vertical communities on Telegram/Discord.
Business models and strategies for selling trending products in 2025
Once the product has been selected, it's time to choose how and where to market it. These are the preferred business models and strategies for 2025:
- Dropshipping: Ideal for testing emerging products without the risk of stock shortages. Fast, affordable, and compatible with both your own stores and marketplaces, but it requires differentiation to avoid competing solely on price.
- Print on Demand (POD): especially useful in clothing, accessories and custom merchandise for content creators or micro niches.
- White label/private label: More and more sellers are choosing to personalize trendy products with their logo/brand, increasing margins and loyalty.
- Subscription and monthly boxes: Models such as beauty boxes, snacks, gadgets or gourmet products allow for recurrence and a higher average ticket.
- Direct sales and own channels: Creating your own online store (Shopify, Prestashop, WooCommerce, Ecwid, Tiendanube, Jumpseller, Shoplazza, etc.) is becoming easier and allows you to control the experience from start to finish, without depending on commissions or third-party algorithms.
Tools and resources to constantly find trending products
- Google Trends: to analyze the evolution of searches by region and time of year.
- Amazon Best Sellers and Mercado Libre Trends: ranking of the best-selling products in real time.
- Pinterest Predicts, Pinterest Trends and viral hashtags on Instagram/TikTok: to spot emerging trends and inspiring content.
- Exploding Topics and Trend Hunter: medium-term trend validated by artificial intelligence and big data analysis.
- Simulate sales in dropshipping and marketplaces: lowers risk and allows you to quickly see whether a product converts or not.
- Trade fairs, events and specialized exhibitions: Observe launches firsthand and connect with innovative suppliers.
Common mistakes when choosing trendy products and how to avoid them
Although selling fashion products has its advantages, It also involves risks if you do not act strategically:
- Beware of temporality: Avoid ultra-seasonal products or passing fads unless you have an agile distribution channel and can pivot quickly.
- Do not ignore permits and regulations: Dietary supplements, cosmetics, toys, electronics, and health products often require legal certifications, customs clearance, or special permits.
- Don't fall into the price warIf you compete only in mass marketplaces, selling exactly the same thing as everyone else, your margin will drop to zero. Differentiate yourself through branding, experience, or specialization.
- Don't neglect customer service and after-sales: Trending products may experience more returns, negative reviews, or mishandling.
Frequently Asked Questions About Trending Products and eCommerce 2025
- Are there products that are always in trend? Yes, there are categories with constant demand, such as t-shirts, sneakers, food, pet supplies, and beauty and basic hygiene products. These tend to be more competitive, but they're a safe bet for the long term.
- Can you predict which products will be in fashion? There are reliable methods for predicting trends: analyzing search spikes on Google Trends, studying Pinterest Predicts reports, examining top sellers on Amazon, following influencers and virality on TikTok/Instagram. It's not foolproof, but it reduces risks.
- How can I spot a trending product in my country? Prioritize local analysis: filter searches by country in Google Trends and examine what the reports from major Spanish or Latin American marketplaces say. Also, attend industry fairs and train in digital coolhunting.
Final balance and outlook for selling trending products online in 2025
E-commerce in 2025 is a dynamic, hyper-competitive, and constantly changing environment, where information and innovation make the difference between success and stagnation. Selecting and selling trending products requires a combination of constant data research, the use of advanced technology, and special attention to personalization, user experience, and sustainability.
Those who know how to identify viral niches, adapt quickly, offer an omnichannel experience, and focus on personalization and sustainability are more likely to succeed and grow profitably. The future belongs to retailers that anticipate and provide real value. Now you have all the keys and resources to identify and sell the trending products that will define eCommerce in 2025!