El Black Friday is one of the most anticipated shopping events of the year, marked on the calendars of millions of consumers and merchants around the world. This phenomenon, originating in United States, has crossed borders and has become a globally adopted tradition, including Spain, where participation and sales volume records are broken year after year.
More and more users choose to make their buy online, looking to take advantage of the best deals. However, this increase in business activity has also given rise to dishonest practices and scams, making it difficult to take advantage of the best deals. Precautions is essential to ensure the security and effectiveness of our purchases.
What you should know about Black Friday
El Black Friday It's not just a day of big discounts, but it represents the start of the holiday shopping season. Many stores take the opportunity to offer unique promotions, attracting shoppers. However, not all promotions are what they seem, so it's important to be well informed.
Since his official arrival in Spain In 2012, this event has evolved considerably. According to recent figures, more than 60% of Spaniards plan to make at least one purchase during this day, with a Average spending which exceeds 200 euros. In addition, the online sector continues to gain ground, with 43% of consumers planning to purchase exclusively through digital platforms.
Tips for getting the best online deals during Black Friday
To make the most of this special day, it is important to plan ahead and follow certain tips that guarantee both the to maximise security and your enjoyment. such as real savings in our purchases.
1. Create a wish list
Preparing ahead of time is key. Before the offers come in, make a list of products that you really need or want to buy. This way, you will avoid falling into impulse purchases and you will be able to focus only on those priority items. You can also include them in the Favorites list from portals such as idealo to observe the evolution of prices.
In addition, it is useful to use tools such as price tracking apps to monitor cost developments and ensure that offers are genuine.
2 Compare prices
One of the most common traps during the Black Friday This is price manipulation. Some stores increase the cost of certain products days before just to simulate big discounts. To avoid being deceived:
- Use price comparators like idealo or tools like CamelCamelCamel, which allow the price history of products to be analyzed.
- Make sure your offers include both the original price such as discount code applied.
Remember Comparing is always savingIf you are unsure about a deal, take the time to shop around for alternatives.
3. Beware of false discounts
Before making your first “good purchase” it is important to make sure that it really is a good deal. Idealo gives us some tips to identify the real bargains:
- The discount is calculated from the recommended retail price. Advertised discounts sometimes refer to the manufacturers' recommended retail price, but this does not necessarily have to be the price used by stores up to that point.
- Reduced prices do not include shipping costsA common scam is to hide high shipping costs.
- Compare the prices. Bargains featured in some online stores during Black Friday may be cheaper in other stores, even if they are not marked with a discount.
From Idealo they remind us that their application can scan the barcode of the product you have seen in a physical store and compare whether the prices offered by online stores are lower.
Online shopping security: Avoid scams
Since the Black Friday It is also an opportunity for cybercriminals, it is essential to take extreme precautions PrecautionsHere are some essential tips to protect yourself:
1. Check the legitimacy of the stores
Before making any purchase, make sure you are on a legitimate website. Check that the URL includes the protocol HTTPS and look for information about the store from reliable sources.
2. Payment methods
Choose secure payment methods , the PayPal or virtual cards. These options offer an additional layer of protection in the event of fraud or scam.
3. Be wary of offers that are too tempting
If an offer seems too good to be true, it probably is. Avoid clicking on suspicious links you receive via email or social media and always go directly to the Official website of the store.
4. Review the return policies
Before confirming your purchase, review the conditions of Return and warranties. This is especially important if you are purchasing high-value or technology products. Make sure the policies are clear and fair.
Cyber Monday: An additional opportunity
If you do not find what you are looking for during the Black Friday, don't worry. The following Monday, known as Cyber Monday, offers another opportunity to take advantage of offers, especially on technological products and in exclusively online stores.
Both the Black Friday such as Cyber Monday They are an excellent opportunity to get your Christmas shopping done early and get great discounts. However, the success of your shopping will depend on your preparation and the precautions you take.
Planning each purchase, comparing prices and ensuring the legitimacy of stores are essential actions to enjoy a safe and satisfactory shopping experience.
The general conditions are mandatory in an online store, so as you say, it is always advisable to review them before buying since the return conditions, etc. are indicated. All the best
These tips are really useful for shopping online. Definitely the role of product identification is very important to know what is really being purchased. I recommend that all companies that wish to sell through these channels implement the barcode. In my company we did it with GS1 Colombia and we have done very well.