When you own a business, social media becomes a great way to reach potential customers. However, there are so many networks out there that it can sometimes be difficult to get the most out of them. So, how about I show you what TikTok Business is and how it works.
Being one of the most current social networks, and as long as is in line with the target audience you direct your business to, It can give you many benefits if you take advantage of it. Can I explain more?
What is TikTok Business
As you may know, TikTok is actually a social network. It is characterized by the fact that you can share short videos that you can create with special effects, music and filters. The goal is to attract the attention of others and get them widely viewed, and even replicated, to get your account to have good visibility.
Well, in the case of TikTok Business, I'm talking about a special platform for business and brand owners. That is, for eCommerces, freelancers, SMEs and large companies. This option allows you to use a series of current marketing tools that help increase your audience and help others discover you.
For this purpose, the First thing to do is create the account. And this is achieved with the following steps:
- First, download the TikTok app on your phone or tablet. You need to create an account.
- Then, go to the settings and privacy area of the application and, once there, to Manage account.
- Finally, you need to change your personal account, which is how it is created by default, to a business account. This requires you, among other things, to add a category for your brand, an email address, and a description with information about your company.
How TikTok Business Works
TikTok Business works just like TikTok. And at the same time, it's a little different. Let me explain. On the one hand, you'll be able to post videos without any problem, just like on a personal account. But in the case of business accounts, you have the option of ads.
Specifically, On TikTok Business you can choose from several types of ads as they are:
- In-Feed, which are ads that will be displayed in the users' feed. They must meet the requirement of not lasting more than 60 seconds.
- TopView, focused on the start of the application. They are characterized by occupying the entire screen, which gives a more immersive experience in the ad itself.
- Hashtag Challenges, which are a type of viral challenge created to invite users to participate and record themselves doing so.
- Brand Effect, which uses a series of stickers, filters, effects and the posts themselves to increase the reach of the account and reach more people.
In a practical way, I can tell you that TikTok Business is based on:
- create the content that will be uploaded, not only the video, but also the text that can accompany it, the hashtags... This way you will have everything you need to publish.
- Post that content, in a timely manner. That is, depending on the day you want to publish, the time, etc.
- Promote the content. This is the extra of the business account; being able to invest money in having that post, or any other one you have on your account, promoted by TikTok and being able to increase your followers.
What advantages does it offer
Now that you know a little more about TikTok Business, you are probably interested in knowing what the Advantages of choosing a business account rather than a personal one. Well, among them, the most important are:
- Being able to make more creative videos because it offers you the tools to do so. Although we must also warn you that you will be the one who has to be creative to stand out on your account.
- More opportunities for people to know you, because TikTok will make your account reach more people, especially if the content you provide is valuable.
- Branded Scan. This is a tool that allows you to use augmented reality to display the products you sell in your store in a more original way.
- Large community. Because TikTok is one of the social networks that hosts the most people and that makes it more likely to reach a larger number of potential customers.
- Possibility of measuring your data. That is, you will be able to have tools that help you know what content your customers like the most and, thus, focus your account on what they are looking for from you.
Is TikTok Business worth it?
The truth is that I can't tell you 100% whether TikTok Business is worth it or not. It depends on each specific case. For example, imagine that your eCommerce is for gourmets and older people who appreciate luxury.
While there may be an audience on the social network, it will be much smaller than if you focused on a social network more in line with your target audience.
TikTok is more of a youth and young adult network, and therefore if this is your ideal client, you might have an easier time finding them. But it will be you, with your content, who will have to win them over and build loyalty so that they follow you in the long term, so that they buy from you.
What I mean by this is that choosing this social network, and especially using the business option, will depend on whether your audience is really there. Otherwise, no matter how new it is and what everyone uses, you could lose opportunities in other options.
On the other hand, it's fine to make yourself known to all ages, but you won't be able to get interactions or achieve higher sales if you focus on gaining followers and not potential customers interested in your business or your product.
Ultimately, TikTok isn't for every business. It's a decision you need to weigh up to find what's right for your company.
Now that you know what TikTok Business is and everything it offers, will you think again about using it for your eCommerce?