How many times have we come across one online store providing interesting product descriptions but it lacks enough multimedia content of the same? To mention an example, let's imagine that we want buy a laptop, but the only photograph of the product is of the computer closed and seen from above.
We will probably choose to buy on another page that generates greater confidence when include photos from different angles or even videos the operation of the computer, hence the importance of multimedia content.
For this reason we have to include a variety of multimedia files so that our potential clients know all the characteristics of our product or service and decide to purchase them.
Supports of multi-media content that we can include in our catalogs
• 360 ° views:
Include photos from all angles of your product, with all possible views. Interiors, coatings and accessories should also be photographed. There are applications that allow you to include an interactive view of your product on your page, so that with a single photo of your product it can be rotated by the user to be seen from all angles.
• Videos:
Include at least one advertising video of people using your product and enjoying it. Make sure the quality is good and the audio is understandable. The videos do not have to be long, on the contrary, the shorter and more specific they will be the better accepted.
• Tutorials:
They can be in the form of a video or as instructions, but it is recommended that if your product requires some assembly, or if it is an artifact that needs to take a certain process to be used, you include tutorials for its correct operation. Not only do they arouse the curiosity and interest of your customer, but they will also see the usefulness and practicality of your product.
It is also recommended that you add a opinions section. If your product is good and your customers are happy they will want to let other people know. There is nothing that encourages trust in a product more than someone else's recommendation.