The choice of the e-commerce platform is crucial for the success of the business

e-commerce platform

A large number of aspects come into consideration within the construction of a successful e-commerce model, even more than you might think. In reality, creating an e-commerce can be a much greater challenge than creating any other type of conventional business, for the simple reason of one variable, external platforms.

To build a model of e-commerce business It is necessary to choose an external service platform such as Shopify, Magento, etc. It is also possible that you use an independent platform, but in order to scale your business to a certain point, you will need the support of one of these external platforms.

One of the main challenges when choosing one of these platforms is the different limitations that each platform has. That is why there are cases in which making a mistake in the choice of a platform can lead to losses of thousands of euros, and in the end end up in the need of having to move to a platform that is more in line with the business model specific for a certain e-commerce.

For example, ShopifyPlus it resides mainly in the installation of multiple Apps with which it provides functions to users, which basically forces sellers to pay a dozen monthly subscriptions to such applications and also have to seek to understand how they work. For many sellers, another platform that provides greater business freedom and ease will be better.

Some tips that can help you avoid these problems are: calculate the costs of the platform and all the other costs associated with it, research about the operation of the platform and do not rely on marketing only, make sure your team knows and can work with the platform you plan to use, and finally, select the correct hosting company.


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