There are a number of factors that can influence the success of an e-commerce site, but unfortunately, identifying those areas of strength and weakness is not always that straightforward. In this particular case, we will talk to you about the main characteristics of a well designed Ecommerce site.
1. Ease of navigation
When it comes to selling products, the first requirement to fulfill for an Ecommerce store is that the buyer has to be able to quickly and specifically find what he or she is looking for. Efficient navigation is essential for ecommerce sites as visitors who cannot find what they are looking for result in lost sales.
2. The design does not stand out above the products
In an Ecommerce business, the focus of attention should always be on the products that are available for purchase. A design that is nonsensical extravagance generally does more harm than good, since in the end, the design is not what is sold, but the products.
3. Easy purchase process
User experience on e-commerce sites is critical to success. That is, if the checkout process involves too many steps or is even confusing, shoppers will simply end up abandoning their shopping cart. Therefore, the checkout should always involve the minimum number of steps and should be as easy and intuitive for buyers.
4. Showcase the most popular products
Many ecommerce businesses strive to display items that may be of interest to potential buyers. A large number of e-commerce sites are using very wide spaces on the home page to promote current sales, a new product launch or whatever it is that generates interest.
5. Detailed product photos
Selling products on the Internet is different from selling in a physical store because the buyer cannot touch or see the product in person before making a purchase decision. By offering photos of the products that highlight in detail the main characteristics of the same, this inconvenience is overcome and it becomes easier for the buyer to decide whether or not to buy the product.