MyEnso is a new site This online supermarket for food in Germany wants to do things completely differently than other online sites. The most important part of this company's vision is its radical focus on its customers. With myEnso, only customers decide innovation, the product listings or service offers, creating a participatory e-commerce model that is unusual in the sector.
Nothing on this website is published without a exhaustive test or a customer survey. This startup takes the satisfaction and union between its customers and its employeesseeking to build a community around the online supermarket. myEnso's goals are to create buying and selling platforms that meet all the needs and expectations of consumers, both individual and institutional.Everything is designed for maximum customer orientation“,” explained co-founder Norbert Hengmann, emphasizing that every catalog, service, or technology decision is based on the user’s voice.
A community-focused online supermarket
MyEnso was founded last year in Bremen, and it is there that it tests its platforms and services. Since its inception, the company has transformed this city into a real test marketwhere users can actively participate in the design of the product range, delivery methods, and website functionalities. In May of this year, the first test was carried out with “Convivo Group“in Bremen, where myEnso began supplying nursing homes with its products, validating the viability of an online supermarket model that also serves residences and specialized centersTwo months later, 45 different nursing homes They had signed contracts with the platform, demonstrating interest in the regular supply that the service offers.
Shortly after, dozens of nursing homes They had signed contracts with this online supermarket site, confirming the potential of the B2B channel and regular delivery to institutions that need a reliable and flexible supply. Bremen serves as the first test market, with around 2.000 clients who will co-design myEnso and provide constant feedback on the platform's assortment, prices, promotions, and usability.
To support this growth, myEnso has a warehouse of more than 100.000 square meters, which will be revitalized and, together with the logistics company “BLG Logistics and Grezenbach MaschinenThis will serve as the basis for developing a new logistics center on this property. This infrastructure allows for the handling of a broad product mix and adapt to changes in demand, something critical for an online supermarket that aims for a wide and dynamic assortment.
It is expected that around 70 nursing homes and their 8.000 clients in Bremen sign with this company, many of whom have already shown interest in opening their own. first branch of roboticsLikewise, myEnso wishes to achieve thousand clients as members of their membership program, a user club that can further influence strategic decisions and the prioritization of new features.
Logistics innovation with intelligent robotics
One of myEnso's distinguishing features is its commitment to advanced automation at their logistics center. As Norbert Hengmann pointed out when analyzing different automation solutions, they were impressed by the track record of suppliers like Geek+, specialists in intelligent robotics systems applied to e-commerce. These solutions are designed to bring significant improvements in operational efficiency, order fulfillment speed, and responsiveness to peak demand.
By incorporating intelligent robotics into the warehouse, myEnso aims to improve the eficiency of your online supermarket and better serve your customers with a wider selection of products, as well as with faster deliveriesAutomation allows for flexible management of fluctuating demand, better handling of a more diverse product mix, and mitigation of... shortage of labor which affects the logistics sector, strengthening the company's ability to adapt and grow.
This technological approach is not only aimed at reducing costs, but also at to drive real change in the way online supermarkets operate. By combining active customer participation in defining the service with a robotic logistics infrastructure, myEnso builds a hybrid model where the Customer orientation and technological innovation They advance hand in hand.
With this strategy, the startup plans to expand its services to different locations throughout Germany, starting with deliveries to nursing homes and offices in 15 of the largest cities of the country. This growth is supported both by its user community and by its ability to offer a reliable, flexible service aligned with the specific needs of each type of client.
myEnso's proposal is thus consolidated as a participatory online supermarketsupported by advanced robotics technology and a robust logistics network, where consumers not only buy, but also directly influence how the platform evolves and which products and services are prioritized in the future.