If you drive a e-commerce business, you are probably aware of the increasingly important role played by the media social comunication in the evolution of online shopping. With 93% of consumers turning to social media to help make purchasing decisions, avoiding social media is simply not an option if you want to compete in the marketplace. Ecommerce market.
Setting goals
It is necessary to establish benchmarks for success before you even think about tackling the tactics. Be as specific as possible by setting measurable goals that include:
- Amount of traffic you want to receive.
- Number of followers.
- Number and type of posts compared to the amount of engagement.
- Audience growth and sales engagement.
Understand customer needs
You have to know what your leads they need before they can start publishing content that meets those needs. Gain insight by asking customers what they want to know and monitoring your audience's interactions on social media sites.
Share, don't sell
Although more and more consumers start their shopping journey on social media, most don't visit social media sites with the intention of buying. Social media marketing is about building relationships first; the sale is a distant second.
Track progress
As you develop your social media strategy, define how you will track the process and behavior change, such as creating reports, reviewing your plan, and communicating updates to team members each month. Trends change and your social media strategy needs to keep up with these changes.
La social media integration In your marketing mix it is essential to be competitive in e-commerce. By putting the right social media marketing strategy and tactics in place, you can improve brand awareness, drive more traffic, increase customer engagement and loyalty, and ultimately grow your business.