For the first time in the UK, e-commerce purchases made via smartphones outperformed purchases through tablets. This past year, online sales were made through smartphones and these accounted for 49.7 percent of all m-commerce sales. The M-commerce via smartphones it was worth € 20 trillion in the UK this year.
This is predicted by "eMarketer" in their latest ecommerce forecast. Purchases made through smartphones They represent 49.7 per cent of all m-commerce profits in the UK, so technically this is no more than half of all m-commerce profits. But, thanks to these online sales taking place from old phones, smartphones are undoubtedly much more popular than tablets: This device accounts for 49.4 percent of UK mobile sales.
According to "EMarketer", online purchases made by smartphones will represent up to 56 percent of sales through m-commerce by 2021. This increase of course has the consequence of fewer sales made through tablets. The arrival of tablets in the United Kingdom has been one of the largest that Europe has had, but their growth has been slowing little by little during the last couple of years.
In total the e-commerce sales in the UK they are expected to reach an amount of 95 billion euros this year, which counts as 19 percent of total sales. Market research companies think that more than a quarter (25.8%) of all sales in the UK will be digital by 2021. “To put this in proportion, the US will have less than half of the total that the UK will have this year, "said Bill Fisher, analyst at" eMarketer. "