2017 was a year that marked many changes in e-commerce, online shopping has evolved rapidly leaving many companies wide scope for failure or success.
There are various situations that may concern e-commerce owners and this is what we will discuss below:
Independent stores vs online marketplaces:
A constant concern for many brands is the decision that customers are making to buy in big brand markets, such as Amazon or eBay, instead of accessing the brand's flagship store. Does this mean that brands should put more effort into promoting their page or that they should join marketplaces like Amazon? Currently most are doing both, however, it is not a strategy that can clearly work in the long term without leaving someone affected.
Cost of services:
The cost of services To provide good customer service is one of the concerns that brands have in 2018. Currently many brands are trying to determine the total costs of the logistics operations they carry out to meet the needs of their customers, usually the costs that they have to cover e-commerce are much larger than those of a physical store, but it is not possible to reach a specific figure yet.
online vs. offline:
On some occasions the line between digital service and physical stores it's very blurry, so customers expect to get an online-like experience while shopping in a store. This is much easier said than done, and many companies find themselves devising ways to identify online shoppers while they are in the physical store, and it is just as difficult trying to deliver an online experience to an offline customer.