Selling online has become a way to make money. You don't need an eCommerce store to sell. In fact, many businesses start on social media, or even by publishing books, and little by little, they build a name that allows them to advance their brand and create a proper online store. But what are the best strategies for selling quickly online?
If you have a business, whether it is an eCommerce, a home business, or you provide services, perhaps these strategies can help you increase conversion and improve the visibility of your products or services on digital channels. Let's go?
Strategies for selling quickly online: the most common ones that work
Selling isn't easy. And when we talk about selling online, it's even less so. Marketing experts always recommend seeking that connection with the customer to make it clear that your product or service offers the solution to their problem. But connecting with users isn't easy.
So, here are some strategies you can implement.
Optimize your store or sales page
The first step to being able to sell quickly online is to have Internet presenceOtherwise, you can't achieve it. And for that, you need a sales channel. But be careful, we don't mean you have to have an online store. In reality, it can be a social media page, a profile, uploading your products to Amazon or other marketplaces... The goal is to have your products and/or services online.
If you want a website, make sure it has a simple, visual structure and focuses on the user experience. That is, don't think of the website as yours, but rather as what you would like and how you would navigate if you were a buyer.
This way, you'll be able to design your page much better because it will be focused on your customers.
You don't want to overload it. When users have so many options, they tend not to buy anything because they get overwhelmed. But if you only give them one option, things change, especially if it's exactly what they're looking for.
When you have many products, this is counterproductive, because Your goal is to sell a lot of everything, but there are options, such as carousels or related products, that will help you get the user to fill their cart more. from online shopping.
Create irresistible texts
When selling in person, what usually determines whether or not a purchase is made is the communication you have with the seller. That's word of mouth. But online, this isn't the case. That's why texts are so important. And listing the product or service's features isn't enough. No. You have to convince and make sure the user sees that this product or service is exactly what they needed.
For example, imagine you want to sell an umbrella that changes color when it gets wet. Instead of using the manufacturer's listing, you decide to create your own text. Something like:
"The magic umbrella that brings color to a gray day. This umbrella erases the sadness of rainy days and brings out the colors of life. Because, with its (and here you enter the umbrella's measurements), you'll be able to brighten the faces of everyone who sees you with a smile that, in the end, will stick to you. And the day, no matter how rainy, will seem different."
If you look closely, it is a text that connects because:
- It tells you what to use the umbrella for.
- It tells you the value of that umbrella compared to others.
- It gives you the characteristics of the umbrella.
- And it makes you want the umbrella.
Do you now understand the importance and strategy for selling quickly online by connecting with the user?
Create irresistible offers
Be careful with this because it's a double-edged sword. You see, Offering discounts or deals is fine. But don't make it permanent.Let's give you an example: Nintendo. If you've visited their website, you'll see they have online game purchases. They come in all price ranges, but there are almost constant sales on games. Players can't buy everything they want, but some end up waiting for discounts to buy, otherwise they don't.
How does this apply to business? Imagine you have an online store with 40 products. And you put 20 of them on sale. Chances are they'll buy. But once the sale ends, 15 days pass, and you put it back on. And they buy.
What happens? Well, when the product is at its price, they don't buy from you, only when you offer the same product for a lower price, assuming the loss of profits. This, while not bad in the short term, is impossible to maintain in the medium and long term. And the problem is that the customers you acquire are driven by price, so if you can't maintain the discounts, they'll leave, and you won't sell.
Therefore, when it comes to making irresistible offers, Try to do it as little as possible, looking for urgency, free shipping or offering free additional bonuses that give them extra value. This way, you don't accustom users to discounts, because they'll ultimately delay their purchases until they see you lower the price.
Use urgency and scarcity
Related to the above, when you create a sale, try to make it very limited or with limited stock. Why? Because this way, you'll make the user think less about it and buy more out of fear of running out of the product than because they actually need it.
Of course, be careful, because If the customer is loyal to your store and visits it a lot, he can detect this strategy and it will not work. Well, knowing that really, there is neither urgency nor shortage (the latter especially if there are few units left, they are all sold, and suddenly you restock).
Take advantage of social media and advertising
It's true that investing in advertising is expensive, especially on social media. Plus, it's sometimes not profitable. But the strategy would be to: Instead of promoting your entire store, do it with one product.It's a way to focus the user's attention and go directly to those interested in that product. This can help you sell quickly, perhaps not everything in your store, but specific products.
For example, you could use Google Ads for products with active search and purchase intent. What do we mean? Those products that, if you search for them in the search engine, yield results, and most of them are from stores. For example, sunglasses for summer, swimsuits, or beach bags are now common searches for summer preparations.
Another option is TikTok Ads, for viral or visual products, especially for young people.
Create a sales funnel
To offer services, the best are sales funnels, which start with an advertisement or an attractive publication that takes the user to A landing page with a clear offer and a direct purchase form or buttonOnce they purchase, they go through a thank-you page and an optional upsell (i.e., you try to hook them with another offer to keep them buying).
An example of this is Shein. When you add items to your cart and then go to checkout, it always offers you the option to add products to your cart at a lower price.
Can you think of any other strategies for selling quickly online?