Seduce the buyer in your e-commerce, that they love the experience

Seduce the buyer in your e-commerce, that they love the experience

If you can't know and understand to those who come to your web store, everything will be more difficult. You have to come to understand how do they behave, their motivations when they buy, what expectations they project today according to their previous patterns or references; all for then launching to conquer them with an authentic and outstanding shopping experience.

The information you provide has to be detailed and up-to-date, necessary and important for the purchase to be made satisfactorily. The product sheets must have a value content.

No complexities in the purchase process. Simplify and facilitate they are the strategy from all the approaches of the store.

The customer must be well attended during and after the purchase. If you forget about it when you buy it, you will not build loyalty. Invest in concentrating on after-sales service, attends and responds briefly to doubts or claims.

You must have communication channels suitable. Phones available at certain times, responses via email, chats enabled and other existing possibilities. The more extended hours you have the better.

Deliver the products you sell with unique packaging. It has to be unique in some way, that marks your style. The first impression when you receive what you bought cannot be missed.

Do not waste time and update the site with fresh content. Any product or information other than the existing ones must be shown as soon as possible.

Never offer what you cannot give, be clear, concise and blunt from the start. Do not surprise with extra expenses that were not expected, always project yourself with real prices including shipping costs, taxes and others.

What you promise you must fulfill, otherwise do not show it as a fact, because in the end the client will value it as a lie, affecting your reputation and the experience being irreparably damaged.

Loyalty as much as you can. Launch campaigns, sale announcements in advance, free shipping in specific seasons and discount coupons.

Everything you can add with creativity and a focus on excellence, will count for the shopping experience to be outstanding, for you to seduce in your store, they remember you and they return.

The competition is and will be fierce, you have to look unique and high value, you have to love them.


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