Look at your competition and not losing sight of it will facilitate constant orientation.
Dispose of the data and knowledge that you would acquire by projecting yourself alert against your rival ecommerce environment, it will be extremely damaging and you will be erratic in your performance level.
That unfortunate scenario will hit you sooner or later if not you spy on your competitors.
¿What should you focus on at the time of scrutinizing them, to decide then an accurate level of action, in the dissimilar aspects to handle in your online business?
First of all he recognizes who really compete with you And don't lose perspective
You will need a real knowledge of the market size and type in which you operate.
Look at the marketplace in which you have a presence and you will be able to contrast your position with that of other competitors in variables such as prices, origin or regional or global geolocation.
When you investigate consider having two approaches, in the store in general but also in independent products or groups of products.
In many cases you will have to define specific pricing strategies and make purchasing and marketing decisions, based on the scenarios that you will find in specific moments.
Check their websiteObserve their structure, descriptions, how they advertise, how they sell, what words they use.
Analyze the content that they launch and their strategy in this regard.
There are effective tools available that will allow you to rate the content of a site that is performing better. There are possibilities to visualize the reaction of a specific audience regarding the content of various URLS.
It is even possible to know in real time what's happening on social media, make comparisons of the contents that have worked the most for the competition or your strategy, how they are related, etc.
Where do the domain visits It is also a piece of information to check and that will provide valuable information. How many visits do they have exactly, how long do they last, bounce rate etc.
Creating alerts like those of Google it is possible to find out or take a control of competitor publications linked to keywords, products, services or brands. There are other tools apart from Google's that can be used for this purpose.
An excessive focus on check or scan of the competitive scenario, to the point of falling into the call paralysis by analysis. But if it will be essential to balance these types of tasks well, within your general list of actions, in order to survive and do things well.