Consumers have a somewhat peculiar premises in terms of e-commerce on their devices, while they are able to be in front of their smartphone or tablet longer than ever, they are not able to make purchases on these devices.
UPS he just took his third report with the indispensable and necessary online shopping habits and behavior, in this document found that while more than half of consumers prefer online purchases, still they do not opt for the experience of mobile shopping.
La channel choice is based on buyer conditions which can be summarized in the following;
- Buy online, 55 percent prefer it, since comparisons are easier to make. While for the buy in store, there is still 50 percent of those surveyed prefer it.
- La satisfaction after receiving the package It is 44 percent, mainly because the possibility of returning the content is not allowed or made difficult. Only one in two buyers is satisfied with the policies of Returns.
- Delivery time of the package is essential in the customer's shopping experience, since it impacts positively or negatively in 34 percent of respondents.
Other important concepts was the finding that almost half of the consumers surveyed said that they gave up making a purchase on their mobile device and used the PC instead because the product image was not large or clear enough.
About a third of those surveyed said that product information is not enough in mobile business apps and 3 out of 10 said comparing products was frustrating on mobile.
The consumers they also acknowledged being concerned about safety of giving your credit card information through a mobile device. And about a quarter of those surveyed said mobile check-out is too much of a hassle.
To understand Why Ecommerce Buyers Keep Shunning the M-Commerce Experience, take a look at the following graph.
