Black Friday or "Black Friday", It is the day that officially opens the Christmas shopping season and in which online stores and businesses offer discounts and promotions on their products. It is a day when people make a lot of purchases and therefore it is important to know how to prepare your Ecommerce for Black Friday and get the best benefits.
Ecommerce and Black Friday
Optimize the performance of your online store
We know that 40% of people abandon a site that takes more than 3 seconds to load. Therefore, one of the first things you should do with a view to Black Friday is optimizing the performance of your Ecommerce. For this
- Check your site's loading speed
- Consider reducing the size of CSS stylesheets to improve load times
- Compress and resize images so they don't slow down your site
Mobile optimization
Last year, Smartphones and Tablets accounted for more than half of online traffic that was generated during Black Friday and more than a third of sales. Therefore, if your Ecommerce is not optimized for mobile, it is almost a fact that you will lose a large amount of sales. What can you do?:
- Check that your site is optimized for mobiles using the Mobile Friendly Websites service
- Make sure your text, images and navigation on your site adjust accordingly to different screen sizes
- Check how your Ecommerce is displayed on different devices, Tablets, Smartphones, PC, iPad, etc.
Email marketing
Email marketing is a fundamental tool to drive sales, even more than any other marketing channel. We recommend you:
- Customize your specific email messages for your clients. Since there will be many messages from other businesses, your emails should stand out and address the customer in a personal way
- Prioritize trending items by creating a sense of scarcity and encouraging your shoppers to act fast
Along with all the above it is important that you make sure remove all barriers in your ecommerce that prevent a purchase. Optimize your payment process, offer an excellent return policy, as well as different shipping options and different forms of payment.