How to optimize categories in Magento for better SEO Ecommerce

Magento is one of the best e-commerce platforms, fully optimized for search engines. Despite this, there are still things that can be improved, as in the case of categories, which can be optimized for improve the SEO Ecommerce of your online business.

Optimize categories in Magento to improve SEO Ecommerce

The first step is to get the latest version of Magento and then enable Server URL Rewriting. This setting is found in System, Settings, Web Search Engine Optimization.

You should also know that Magento offers you the possibility to add the name of categories to the URL directory of the products. But because Magento doesn't support this functionality at all, it creates duplicate content problems. So it is a good idea to disable this feature.

Therefore, it is recommended to access System, Configuration, Catalog, Search engine optimization. Then define as NO, the option "use category directory for product urls".

After this it will be necessary to set the details of each category, for which you must access Catalog, Manage categories. Here you will find the following fields:

  • Meta description. Put an attractive description in this field. Keep in mind that people will see the description in the search engine results list.
  • Title. It is recommended to keep this field empty to use the category name, including the main categories. When you customize it, the title will be exactly like your post, without the main category.
  • Key URL. Try to keep your URL as short as possible, but keyword-rich at the same time. Avoid the use of words like "the" and "for", also for an Ecommerce in several languages, you must keep it regardless of the language.

For each store view you can specify fields like Name, Description, Page Title and Meta Description. For ecommerce sites available in different languages, this is a great feature.


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