Online fashion site Boohoo doubles its sales during the holidays

boohoo line

Sales on the fashion site in boohoo line They doubled this past Christmas as women invade the site to make purchases for various parties and to use them as gifts.

The online company located in Manchester, which also owns the brands in PrettyLittleThing (PLT) and Nasty Gal line, It is gaining sales both in traditional physical stores and sales on internet sites and mobile applications, all also thanks to social networks.

Boohoo said their sales surged 100% year-on-year with a profit of £ 228.2 million in the last four months of last year through December 31, all thanks to stellar sales on the famous Black Friday in which they held a festival of promotions this past November.

Sales on one of your PLT sites, where hundreds of your new products are added to your website every day to satisfy constant consumer hunger.

The Boohoo USP They are made up of clothing not with a high retail value which is being targeted at an audience of fashion conscious women, where their figure-highlighting dresses have a starting price of 10 pounds while the high-heeled boots They have a starting price of 30 pounds. Its smart prices mean that rivals like Primark have to improve towards who their products are aimed at, since their prices target a public with high finances.

Retailers with strong digital operations are feeling insulted due to the low demand that these and other large stores are receiving due to these sales.

A good product with a good price that can be bought by all public regardless of their economic status will undoubtedly be a product with a very high demand.


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