The year of 2017 marked a new era for e-commerce, bringing with it a huge amount of sales records on many of the online sites and changes resulting from the online sales boom.
Marketing you have a new field to work on this year, with new ways we can reach out to customers, technological advancements are a weapon that can potentially change businesses in the blink of an eye and staying out of these advances can cost you a lot. to a company.
Here are some new features that may change marketing in this year that has just begun:
Introspection in the consumer using Artificial Intelligence:
Artificial intelligence has played a huge role in commerce in the past year and this year will not be the exception, especially on mobile devices, the passive collection of user information can help us better understand their interests, demographics and their behavior. a way in which the relevance of your searches can be further customized.
Mobile wallets:
Many brands have focused on the realization of tools that help the consumer to find advantages using their cell phone, beyond the payment with the mobile, companies have focused on activities outside the payment, such as coupons or scanning of receipts, all for the purpose of maximizing customer retention and brand loyalty.
Minimize returns:
In the future, sellers will surely have to closely monitor the people they offer free returns to to try to punish those who make frequent returns. This being a problem that has forced some companies to close due to fraud caused by customers who abuse the free returns system.