In the current environment, where e-commerce is growing exponentially, the logistics has become a cornerstone for the success of any online businessAware of this reality, the Madrid School of Marketing (MSMK) has designed the Master in eCommerce Development and Logistics Management, a unique opportunity to train professionals skilled in creating and optimizing eCommerce from scratch.
Why is this master's degree essential for your career?
E-commerce requires a multidisciplinary approach that combines technological, logistical and strategic aspects. This program, which will begin on November 28th, offers a teaching load of 240 hours, distributed in biweekly sessions. Designed in collaboration with specialized companies such as Logistics Challenges y entrepreneurshipEcommerce, this master's degree emphasizes logistics as strategic element, an often underestimated but key aspect in the development of eCommerce.
In the words of Rafael Garcia, Director of the MSMK:
«Logistics is essential in an online business and must be integrated strategically, but not only in terms of operations. It has a very important financial and satisfaction component.»
This becomes even more relevant when understanding that logistics not only impacts customer satisfaction, but also the cost optimization and the ability to compete in a global market.
Who is it for?
The master's degree is aimed at professionals in the logistics sector, e-commerce specialists and entrepreneurs willing to specialize in key disciplines such as:
- Digital marketing
- Legal and juridical aspects of eCommerce
- Payment gateway management
- Customer service
- Logistics as a strategic axis
In addition, those who participate in this program will gain a comprehensive view on how to develop business plans, digital strategies and processes of internationalization.
A modular approach to success
The program is composed of 21 modules, designed with a practical and strategic approach. Since the conception of the business idea until its implementation and consolidation, the contents include:
- Development of business plan and marketing plan
- Integration of payment gateways
- Legal management of an eCommerce
- Internationalization strategies
In addition, students will have the opportunity to access Masterclasses exclusive and activities of networking with eCommerce industry leaders.
A methodology oriented towards practical learning
The master's degree takes a practical approach under the mentorship of leading professionals in the sector. Some of the experts who are part of the teaching staff include:
- Marta Gracia (Google)
- Alfons Martinez (Red.es)
- Pedro Pablo Merino (Ecommerce News)
- Andrés Dulanto (EFE Emprende)
Direct contact with these mentors will allow participants to gain first-hand experience, validating strategies and solutions in real contexts.
Additional Resources and Opportunities
One of the great benefits of this master's degree is its specialized job board, available to students even after completing the program. This resource is ideal for facilitating entry into the eCommerce job market or to evolve within the industry.
In addition, the program encourages connection through events networking, enabling students to interact with market-leading companies and establish valuable professional relationships.
The impact of logistics on e-commerce
In a digital environment, where customers expect fast deliveries and precise, logistics represents a competitive advantage crucial. This master addresses the importance of integrating technological solutions such as inventory management systems, shipment tracking and last mile strategies.
For example, solutions such as the use of drones for home deliveries or the smart storage are redefining the customer experience. Training will provide tools to implement these trends and stand out in a highly competitive environment.
Registration and program details
El Master in eCommerce Development and Logistics Management will begin November 28thClasses will be held on Fridays from 16:00 p.m. to 21:00 p.m. and on Saturdays in intensive sessions from 09:00 a.m. to 20:00 p.m. at the Madrid School of Marketing headquarters.
Places are limited, ensuring an exclusive and personalized learning environment. In addition, those interested can consult options for to facilitate access to this high-level program.
Specializing in eCommerce and logistics not only opens up job opportunities, but also provides the tools needed to lead in a constantly evolving market. This master's degree represents a path to a successful career in e-commerce.