If we think about it, one of the biggest challenges in e-commerce is that the customer can't physically see the product they want to buy, so many sales don't go through because the customer isn't fully convinced that their purchase will satisfy them. However, there are several actions to guarantee customer requirements and increase the likelihood that your purchase will meet your expectations. Your expectations.
Learn how to use the images for customer requirements
The first and most used are the images or photographs of the productThey are not enough on their own if they are not created with the buyer in mind. A great practice is to show a user using the product to convey real proportions, context of use and size referencesIt also helps to validate if style and colors They fit with the intended environment.
Another option is to offer actual size images of the product when feasible (bags, mobile phones, small accessories). Complement with high resolution zoom360º views and side-by-side comparisons to reduce doubts and foster confidence.
Virtual reality, a great opportunity
A cutting-edge option is virtual reality or augmented reality: placing the product in a virtual space so the client can view it from all angles, try out different variations, and understand the measurements. Their investment may be higher, but enhance differentiation and generates brand conversation, especially if applied in categories with high visual impact.
Speed, brand clarity, and visible offers
Trust: payment methods, networks and customer service
Strengthen credibility by showing secure payment method icons (SSL, strong authentication) and trust seals in key areas. Add links to social media (to view activity and opinions) and facilitates a Customer Service Visible: contact information, social channels and an "About Us" page with real data.
Minimal friction: guest, UGC, and excellent tokens
Returns, warranties and repeat purchases
Explain clearly return policydeadlines and costs; transparency reduces perceived risk and improves conversionIt offers real-time order tracking, discounts or coupons and advantages such as free shipping or easy returns to encourage buy backThe speed of delivery and the reputation They consolidate trust.
Information, privacy and cookie obligations
It includes a Legal Notice with details of the entity (name, tax ID, address, contact, registration) and Conditions of use (price, shipping, delivery, warranties, returns, customer service, and payments). Adapt the website to cookies with a banner that allows accept or reject and details its policy. Publishes Privacy Policy explaining treatment, legal basis, transfers and rights.
Consumer rights: withdrawal and exceptions
Guarantee the right of withdrawal within 14 calendar days with form and instructions. Common exceptions: services initiated with consent, custom-made or personalized goods, perishableseals of health or hygiene unsealed, mixtures inseparableUnsealed recordings/software, periodicals (excluding subscriptions), public auctions, dated accommodation/transport/leisure, alcoholic beverages with deferred delivery and digital content without support initiated with informed consent.
Prices, payments and surcharges
Show the total price with taxes and extra fees before paying. Get express consent For additional services (without pre-selected boxes). If you apply surcharges for payment methods, do not exceed the real cost processing and respects current legal limitations.
Purchase, delivery and responsibility
Provide the following information before purchasing: seller's emailDelivery restrictions, right of cancellation within 14 days, after-sales services, dispute resolution, registration details and VAT number If applicable. After purchase, send confirmation on durable media. After-sales lines must invoice to basic rate.
Unless otherwise agreed, delivery without undue delay and within a maximum 30 daysThe seller assumes the risk in transport until delivery. If the product is defective, proceed repair, replacement, discount or refund and the corresponding legal guarantee applies.
To delve deeper into security in online shoppingYou can consult this official resource: download PDF.
A user-centric strategy, technical speed, social proof, and strong legal compliance create the necessary environment to cover customer requirementsreduce returns and increase the conversion rate from any online store.
