German electronics retailer welcomes new sellers to its online platform in Spain this coming year. So far, Spain is the only market in which Media-Markt-Saturn has launched its online platform, and the German company is discussing some options.
This is what he has communicated Martin Wild, the digital director at Head of the Media-Markt-Saturn sales group, responding to all journalists emphasizing that Amazon, eBay, Real and other sites also seek to establish themselves in the market.
In Spain there is a very competitive environment, making this company's bet on starting to accept other sellers on its sales platform in Spain very interesting, "the competitive environment looks very different from us," says Wild. "In Germany, we are discussing some other options, not everyone who builds projects in today's market can be successful."
La Media-Markt-Saturn company It is also conducting a pilot project in Spain to use Watson, an IBM artificial intelligence solution, for customer service. This self-learning system is already taking a large part of the communication with Spanish clients. Wild explains that “Conventional chat bots, as they are used in the market today, can only give predetermined or“ scripted ”answers to certain questions. But we believe that much more can be done. For the German market we are also busy running a test pilot. "
La use of Artificial Intelligence plays a very important role in Media-Markt-Saturn pricing sales strategies. “The software doesn't just compare prices with competitors. It also involves indicators, such as Google's behavioral search, and provides suggestions for different prices ”.