YouTube is doubling the requirements for joining its Partner Program starting in 2027. New thresholds for Shorts, expansion of Premium Lite, and more incentives. How will this affect creators?
Meta uses influencer moms to clean up its image, 'poverty porn' resurfaces with Blanca Pombo, and Violeta Mangriñán defends creators. Discover the dark side and the glamorous side of the influencer phenomenon in Spain.
Artificial intelligence is redefining marketing in Spain: new skills, data governance, and the evolution of SEO towards generative search. Discover the keys to adapting.
Ikea Spain appoints Nacho Navarro as its new marketing director. He replaces Gabriel Ladaria and joins from Diageo with 19 years of experience with global brands. Learn all the details of his appointment.
Legends Global has signed Carlos Bessa to lead its marketing in Spain and Portugal, strengthening projects with Real Madrid and FC Barcelona.
Legends Global has signed Carlos Bessa to lead its marketing in Spain and Portugal, strengthening projects with Real Madrid and FC Barcelona.
Discover how agentic AI is revolutionizing finance and marketing in Spain. Optimize your processes, costs, and financing with the Digital Kit 2026.
Hot Sale 2026 confirms a key shift: 50% of users already use AI to shop and search for deals weeks in advance. Find out all the details!
Temu and Baker's bakery share FACUA's award for the most sexist advertisement, in a close vote that reopens the debate on sexist advertising.
Wallapop launches Wallapop Club, a points system for buying and selling with shipping discounts and featured listings. We'll tell you how it works.
Spam calls: why they don't stop, how companies react, and what to do to legally block them in Spain without putting your data at risk.
The appointment of Raquel Bravo as the new CMO of TheFork and her role in the marketing strategy and growth of the platform in Europe.
Marketing spending rises 4,8% to over 33.480 billion in Spain. Breakdown by segment, employment, and key forecasts from the AMES Study.
Key points from the EC's e-commerce investigation: competition, DSA, dark patterns, and consumer rights. What's changing and how to prepare.
Ecoembes signs SIDN and Pamplona launches a digital campaign. Objectives, tools, and how they will impact brands and local businesses.
Discover how to boost your sales with online sales, practical tips, and strategies to make your store stand out. Increase your conversions now!
Discover what live shopping is, how it works, and the keys to selling more live. Learn how to make your brand stand out with this trend!
Find out which payment method is safer: PayPal or credit card? Detailed comparison of advantages, security and recommendations.
Discover how to build an effective Twitter marketing strategy to increase your business' visibility and sales. Follow our tips and succeed!
Discover the most common mistakes in content marketing and learn how to avoid them to improve your strategy and increase your impact.
Discover what local marketing is, its advantages and how to apply it with effective strategies to attract customers and increase sales.
Discover the main digital strategies in the insurance sector, how communities and social networks are transforming loyalty and engagement.
Discover how to avoid the most common mistakes when creating your eCommerce and maximize your sales with optimized strategies for online success.
Discover how to optimize your eCommerce social media management with advanced strategies and key tools. Increase sales and engagement.
Learn how to reduce online shopping cart abandonment with proven strategies: retargeting, clear policies, and more. Improve your ecommerce conversion.
Discover the 10 common mistakes in online fashion stores and key tips to optimize them. Transform your eCommerce and increase your sales!
Discover how to sell on Amazon US, the leading marketplace with millions of buyers. Complete guide to expand your business globally.
Discover the impact of the 6th Annual Mobile Marketing Study, key trends and how smartphones are transforming the market.
Discover Webpositer Market, the comprehensive digital services solution that boosts online businesses with affordable and effective tools.
Discover how Facebook dominates as a social network in Spain and connects brands with users. Key strategies and data on interaction in 2024.
Just Eat accuses Glovo of unfair competition through false self-employed workers. Glovo changes its model and will hire delivery drivers. Find out all the details.
Walmart makes changes to DEI policies, adjusting its focus on diversity and removing LGBTQ+ products.
Meta will monetize Threads with ads starting in January 2025. Find out the details of this strategy and its implications for users.
Discover 8080 Books, Microsoft's publishing label that fuses technology, business and society with an agile and revolutionary approach.
How many types of marketing do you think exist? Actually there are many more than you think. We list them and talk about some.
SMS Marketing is one of the oldest strategies to attract potential customers; However, with the important arrival…
Do you want to know what marketing is? Here we teach you everything you need to know about marketing and how to use it.
Do you want to know what referral marketing is? Here we explain everything you need to know about referral marketing.
Have you heard of agile project management? Do you know that it is one of the specialties most demanded by companies? Find out what it is.
Have you heard of lead nurturing? Do you know the importance of eCommerce and how to put it into practice for your benefit?
Find out what remarketing is and how it relates to those searches you do and why you get personalized ads.
Find out what offline marketing is, why it is still important and what benefits it brings to an eCommerce or online store.
Have you heard of Public Relations? Do you know what tasks a professional carries out? And what strategies do they apply? Find out!
Have you ever heard of the corporate identity manual? It establishes the graphic and visual identity of a company. Learn more.
Do you think marketing and advertising are the same? Well, the truth is that it is not like that and we will explain to you what are the differences of both.
Are you looking for what is a marketing strategy? Do you want to create one for your company? Do you know that there are several? We explain everything to you!
Video is the format that generates the most trust among customers or users and is produced around 40 ...
As social media and e-commerce become more and more entangled in our lives, opportunities ...
One day, I put my sunglasses on and found an ugly scratch on the lens. How was Friday ...
Once the recipient has made the decision to open the email based on the promise of the ...
In SEO EAT means Experience, Authority and Reliability (Expertise, Authoritativeness and Trustworthiness). The term EAT became fashionable in August 2018, when ...
Everyone knows that WordPress is one of the tools preferred by users to launch their ...
Shopify is a Canadian e-commerce company headquartered in Canada that develops software for ...
There are many strategies that digital commerce companies can use to enhance their products or services. But undoubtedly ...
This professional figure, so fashionable in recent years, is the one that refers to the manager or manager of ...
Electronic commerce has registered an increase of 12,5% ​​compared to last year due to mobility restrictions ...
Big Data is a term that describes the large volume of data, both structured and unstructured, that floods the ...
No one doubts that social networks have become a powerful weapon through which people ...
  It is an acronym that you have surely seen reflected in the media...
The CES (Secure Electronic Commerce) system is an additional procedure that consists of securing the cards so that when a purchase is made for ...
You may not know it, but your clients can be the best allies for the commercialization of your products, services or ...
One of the most desired objectives for a good part of the clients or users is to make their purchases ...
  The consumer is increasingly demanding with the services and benefits offered to them from a…
Maybe if you have a digital business you feel the need to carry out some of the SEM campaigns that ...
It is a priority in digital commerce, the fact of improving the efficiency of your online business is ...
The fact of creating an online store linked to your business is currently a simple process that you can take to ...
E-commerce or electronic commerce is not a monolithic concept, but on the contrary it provides many meanings in ...
SEO positioning for ecommerce has become a little less than essential tool to generate income in your online store.
WhatsApp Business is the key to the new communication strategy that can be used by e-commerce companies right now.
It should be emphasized at this time that becoming a sales expert is necessary to have a taste for the sale itself.
Another aspect that you should take into account from now on is that Voice Commerce is the transactional aspect of voice searches.
Through the videos you can acquire a lot of knowledge to carry out this important professional work to sell the products.
In recent years, one of the best strategies to promote companies is the use of social networks, in which many are enabled.
Of course, all social networks are very powerful to meet your business objectives and enhance business lines.
ROI or return on investment is the economic value generated as a result of performing various marketing activities.
Contextual shopping is a new trend in the habit of online or digital consumption that is spreading strongly throughout the world.
Mobile marketing is an innovative way of modifying the relationships between digital media and customers or users.
If in the coming months you are going to develop a business of these characteristics, it is very important to have a strategy that defines and guides your actions.
One of your first requirements is that you must be open to new experiences in the commercial field, and not be a static person.
Not all clients or users are the same or of the same nature, and especially when what is being talked about is electronic commerce.
To define the future of the online business or formalized through the Internet, it is very important to know what the real profile of the Spanish online consumer is.
Creating an editorial calendar for your business blog will achieve much more than through other strategies in commercial marketing.
Any breach of these requirements can be very expensive through the penalties that can be imposed in the administrative procedures.
In electronic commerce there are some shadows and lights that must be identified, both for the defense of users and for companies.
According to different studies on digital consumption, there are some characteristics that define the ecommerce customer: young people with medium purchasing power.
To create an ecommerce you have to be very tenacious in your tasks from the first moment you start your professional activity online.
Of course, an impressive email marketing campaign can have very positive effects on your digital business line.
A transport agency is a fundamental factor for the development of an ecommerce and that it depends on to bring its products to customers.
There are several sources of financing, from traditional credit lines to specific models for this kind of digital business.
CMOs are the natural coordinators of an integrated effort because they understand customers or users better than anyone.
To configure and have the Google Play system, there is no other solution than to download the corresponding application from the Google Play Store.
Facebook Business, as its name clearly indicates, is linked to the business world and from which many benefits can be obtained.
Starting an ecommerce requires too many things, but one of the most relevant is to monetize all user inputs.
To try that from now on we do not have problems with the Treasury, we are going to explain what taxation is like in businesses or online stores.
You are interested to know that the Amazon affiliate program allows web pages to create links and earn commissions for any sale.
An online marketing plan is the best solution for the growth prospects of the digital business, whatever its nature.
SPAM is a concept linked to the terms junk mail, unsolicited mail and junk messages and that refer to unsolicited messages.
With relationship marketing, you will achieve a higher experience with your best customers, as well as substantially improve relationships.
If you are a Google Pay user, you have a virtual account number, and this accreditation is an identifier of the user's real bank account number.
With all certainty that on more than one occasion you have come across a message that says "404 error" and you do not know its real meaning.
