Maria DominguezCEO openley, a company specialized in providing online legal and human resources services, shares with us his experience in the world of eCommerce. From the reasons that led her to embark on this path to the strategies she uses to overcome the challenges of the digital environment, her vision is key to understanding how a sector cuisine can transform and adapt to the new technologies..
Openley not only focuses on offering specific legal and human resources, but also in combining the best of online and in-person service delivery. This allows the company to provide a integral solution and adapted to the needs of customers. The combination of technology and human treatment gives Openley a competitive advantage that makes the difference in the market.
How did the idea of founding Openley come about?
Maria Domínguez: Openley was born from the desire to offer innovative services that went beyond the conventional. Based on our work experiences, we identified deficiencies in traditional models of service delivery juridical services and human resources. These shortcomings include the lack of personalized attention and poor adaptability to customer needs. We saw the opportunity to take advantage modern technological tools to improve the efficiency and accessibility, always maintaining high quality standards.
Forming a team that shared this vision was essential. The long conversations that we had on how we can improve and digitalize our services, maintaining competitive costs, led us to develop the concept of Openley. We wanted to break with the idea that legal and human resources services could only be accessed through traditional law firms. This transformation became our mission.
How has the Internet facilitated your business model?
Maria Domínguez: The Internet has revolutionized the way we operate, eliminating geographical barriers and allowing us to reach Clients from different parts of the world. Previously, a law firm was limited by its physical location; Now, thanks to our online platform, we can offer the same level of quality to those in Spain or other countries.
In addition, the Internet allows us to interact with our Clients in a personalized and efficient way. Through tools such as video calls, emails and cats In real time, we better understand the needs of our customers and customize our solutions to adapt to them. This not only generates Trust but also improves the Customer experience.
The ability to digitize standard processes such as sending and receiving legal documents significantly reduces the tiempo and costs associated with these tasks, which helps us maintain competitive prices without compromising the quality of service.
What are the main challenges when operating in the online legal sector?
Maria Domínguez: The main challenge has been dealing with the distrust initial from customers to online legal services. Although the digital commerce has grown exponentially in Spain, legal services still face certain reluctance. Many clients continue to associate physical offices with professionalism and effectiveness.
However, we believe that this is a cultural change similar to what happened with the purchases of online products. Through impeccable customer service and the guarantee of high quality in service, we have managed to overcome this initial barrier and position ourselves as a reliable alternative.
Other straight It is significant to educate customers about the legality and security of online transactions, including explaining the use of encryption and authentication on our platform. This type of information generates peace of mind and fosters trust.
What sets Openley apart from other online law firms?
Maria Domínguez: What really sets us apart is our integrative approach and our constant commitment to technological innovation. Through our platform, we offer a digital ecosystem which not only allows the hiring of legal services, but also provides access to educational resources and practical tools for customers.
In addition, we maintain a policy of full transparency regarding prices and processes. The client is not only informed of the costs from the beginning, but also has access to guides and educational content that help them better understand the contracted services. This transparency has been key to generating trust and faithfulness long term.
What recommendations do you have for people who are hiring online services for the first time?
Maria Domínguez: First of all, we encourage you to research the company or platform you are about to use. It is crucial to make sure that the website is safe, which can be easily verified by checking if you use a HTTPS protocol and if you have certificates SSL.
We also recommend that you review the Privacy Policy and data protection of the company. This information should be available and clear on the page; if it is not, that is already an indication to distrust. We also suggest reading opinions and reviews from other customers to evaluate their experience With the service.
What role do artificial intelligence and new technologies play in your business model?
Maria Domínguez: We have implemented tools based on Artificial Intelligence to optimize customer service and offer fast and accurate responses to frequently asked questions. These technologies allow us not only to reduce waiting times, but also to identify standards in the queries received, which helps us adjust our strategies and services.
In addition, our platform uses advanced algorithms to personalize the recommendations we offer to customers, which significantly improves their experience and saves them time in decision making. For example, someone seeking advice on contract law can be automatically guided to the most relevant options as appropriate.
And of course, we continue to explore how technologies like the blockchain can be integrated into our processes to further ensure the to maximise security and your enjoyment. and transparency.
María Domínguez and Openley's experience in the eCommerce sector not only stands out for its innovative nature, but also for its ability to adapt to an environment as changing as the current one. Throughout the development of their project, it has become clear that with a customer-centric approach and intelligent integration of technology, legal and human resources services can successfully enter the digital world, transforming the way they are perceived and consumed.