Lucky Orange is one of tools more powerful to analyze the behavior of the Visitantes on a website in real time. It has become a alternative key to Google Analytics, providing detailed information to optimize the experience of the user and increase the tasa conversion in any ecommerce.
What is Lucky Orange and why is it key for your ecommerce?
Lucky Orange is a platform web analytics that allows ecommerce owners to track the Visitantes and improve the usability of your site through advanced tools such as:
- Session recordings: It allows you to see exactly how users navigate your website, detecting points of friction.
- Heat maps: Identify which areas of your site receive the most interaction and which are ignored.
- Funnel Analysis: Shows where in the purchasing process customers are leave the place.
- Live Chat: Offer assistance instantaneous to users while they are browsing.
- Real-time surveys: Allows you to collect user feedback directly on the page.
Key features of Lucky Orange
1. Session recording
Lucky Orange automatically records every session of the user on the website, which allows each click, scroll and cursor movement to be visualized. Through this information, cookies can be detected problems navigation and improve user experience.
2. Heat maps
Heat maps are one of the tools Lucky Orange's most useful cookies. They allow you to see in which areas of the page the Visitantes click more frequently, helping to optimize the design and the distribution of content.
3. Conversion funnel analysis
With this function, you can identify the collars bottle within the purchasing process, allowing strategic decisions to be made to reduce the tasa of abandonment at checkout.
4. Live chat and surveys
Unlike many tools full testLucky Orange incorporates a live chat that allows you to interact with the users. Clients in real time, which improves customer service and increases conversion chances.
5. Traffic and keyword tracking
Lucky Orange allows you to know which countries and cities the visitors come from. Visitantes, what keywords they used to find the site and what are the main ones? referrers that drive traffic to ecommerce.
How does Lucky Orange compare to other tools?
There are several analytics tools on the market such as Hotjar, Crazy Egg and Google Analytics. However, Lucky Orange stands out for its ease of use and for integrating functionalities into a single platform, eliminating the need to use multiple external tools.
Regarding Hotjar, Lucky Orange offers a more comprehensive solution. economic with a focus on accessibility data for small and medium-sized businesses. While Hotjar focuses on advanced visualizations and deeper analytics, Lucky Orange is perfect for those looking for an intuitive way to improve their ecommerce.
Advantages of using Lucky Orange in your ecommerce
- User experience optimization: Allows you to identify and correct errors on the website.
- Reducing the dropout rate: Facilitates the analysis of conversion funnels to improve results.
- Real-time customer interaction: Thanks to live chat, you can answer questions and increase conversions.
- Access to detailed data: In addition to traditional metrics, it provides session recordings that allow you to see exactly how users interact.
How to get started with Lucky Orange
- Registration and configuration: Go to the official Lucky Orange website and create an account.
- Installation in your ecommerce: Insert the tracking code into your website.
- Analysis and optimization: Review data and make improvements based on heat maps, session recordings, and surveys.
With its ease of use and its complete analytics tools, Lucky Orange becomes one of the best options for any ecommerce looking to improve user experience and increase conversions.