Live chat is a web-based service, that allows customers to communicate or "chat" in real time, with someone from the company whose page they are visiting. They are usually used as support applications to provide immediate customer support, answer questions and even guide the user through the purchase process. There are of course advantages to using a live chat for Ecommerce, and that is precisely what we want to talk to you about next.
Benefits of live chat for Ecommerce
There are a number of benefits associated with using a live chat for Ecommerce, all of which add great value to sales and of course to the user experience. For example:
A live chat increases sales and conversions
Thanks to being able to respond to customer questions or concerns, a live chat helps increase conversions and sales for an e-commerce site. It is estimated that this tool increases conversions by 20%.
Customers who "chat" are more likely to buy
This is another best benefits of an online chat for e-commerce sites, which makes a lot of logic, because depending on the response they get, they can decide immediately to make the purchase, instead of those who do not use this function.
Improve customer satisfaction levels
A large part of customers find that a live chat is helpful and helps them during their buying process. In fact, most customers think that just by looking at the chat button and knowing that this tool is available, it inspires confidence.
Other advantages of online chat for Ecommerce
In addition to all this, we must not forget that a live chat increases the effectiveness of customer service, In addition, it reduces technical support costs, in addition to the metrics and statistics that are generated, they can be used to improve interaction with visitors, not to mention that it provides an important competitive advantage for the Ecommerce business.
I started using live chat in my online store and it is a very good tool.