IBM has announced a new patented technique in the area of the to maximise security and your enjoyment. and business analytics to help online businesses to fight fraudThis technique works by analyzing the behavior of customers and determining the veracity of their identity when they access a website or application using any type of device, whether a computer, smartphone or tablet.
This revolutionary technology is especially useful for website managers, cloud service providers and also for mobile app developers, because it is more efficient at detecting and managing security threats using analytics to combat fraud.
How IBM's new technique works
When users interact with applications or websites, such as those of banks or online stores, their activities generate unique patternsFor example, some users tend to click on certain areas more frequently, while others prefer to use arrow keys or the mouse. On touch-enabled devices such as tablets or smartphones, interactions may include specific taps and swipes.
IBM has developed this technique inspired by the human ability to identify behavioral changes from a known person, such as in a telephone conversation. If a user's digital behavior changes abruptly, the system activates additional measures, such as security questions, to authenticate the user. This method improves the Customer experience by balancing security and fluidity of interactions.
Key benefits in the fight against fraud
The system not only guarantees a high level of protección, but also allows companies to take informed decisions in real time. IBM Master Inventor Keith Walker highlights that this innovation makes it possible to detect changes in behaviour that could imply fraudulent activity, such as access from unusual devices or changes in browsing patterns. According to Walker, a simple fracture in the hand or the use of a tablet instead of a computer could justify the implementation of additional security measures.
In the global context, digital fraud remains a growing threat. According to the International Online Fraud Association, 100 million dollars are lost annually 3,5 trillions of dollars due to fraudulent activities. IBM not only seeks to reduce these losses, but also to provide cost-effective and scalable solutions for businesses of all sizes.
The impact of fraud on e-commerce
The accelerated growth of the E-commerce has made digital platforms an attractive target for criminals. They use channels such as social networks, emails, Phishing, mobile applications and cloud platforms to carry out sophisticated attacks. Despite the implementation of strong passwords and two-factor authentication systems, fraudulent transactions persist.
IBM has invested 6 one billion dollars per year in Research and Development, which includes the creation of around 290 patents focused on security and fraud prevention. These investments have allowed the company to develop an integrated ecosystem of software and services that protects transactions on real time.
IBM as a leader in anti-fraud innovation
In addition to its proprietary technique, IBM offers integrated solutions for aggregating and analyzing different data sets. This includes the use of artificial intelligence (AI) to identify patterns and detect vulnerabilities. According to a recent report, these technologies dramatically reduce the time detection y professional to threats, which is crucial to prevent significant damage to businesses and users.
Another notable tool from IBM is its monitoring software against malware, which allows identifying compromised usernames and passwords. These solutions not only prevent fraud, but also optimize performance and trust in digital platforms.
In a world dominated by digitalization, tools such as those developed by IBM are essential to guarantee transactions safe. The ability of this technology to balance security and user experience makes it an essential solution for online stores, service platforms and consumers.