When you have your own eCommerce, what you want is for them to buy from you a lot. However, there is a problem and that is that if they do not access your page they will not find you. For this reason, many professionals usually recommend looking for alternatives to sell your products. One of them is Wallapop but, How to send by Wallapop? Can? Is it reliable?
If you want to know more about this platform and how you can upload your products and have another sales channel besides your online store, stay and keep reading, we'll tell you everything.
Why is it important to have multiple sales channels?
There is a phrase in the world of digital marketing that is repeated a lot: "Never put all your eggs in one basket." And the truth is that it is so. It is not recommended that you bet on only one thing, but it is better to have several in case one does not work, not to bankrupt a business.
In the case of an eCommerce, you would have your website. But instead of waiting for customers to locate your page, ads to work, etc., why not upload your products to other platforms to have more sales channels? Yes, it will require more effort, work and, above all, managing everything. But it is worth it if instead of being in one place, you are in several. Because you can get to have diversified sales that also make your business known (which would be eCommerce).
In other words: you have a pet store. And you decide what you are going to sell on Amazon. And in El Corte Inglés, and in Carrefour. And also in Wallapop.
When a person searches for one of your products, it will appear on all those sites and on your website. And you will be able to decide where to buy it. It may be that they do not choose your website, but that can later be changed with good customer service (by sending the product from other channels you can promote the one that interests you the most, such as the website).
Wallapop and its shipments
As we have told you, Wallapop can be a very interesting eCommerce sales channel to use. Despite the fact that it was created to sell second-hand, more and more are selling new products, so it wouldn't be a bad idea to keep an eye on it.
Regarding shipments by Wallapop, the platform gives you two options:
- Send by Seur, where you can request both that they pick it up and send it to the other person, as well as leave the package at a Seur point.
- Send by Post. These will always be certified and their price will differ depending on the weight of the package to be sent (you have to calculate it before selling it).
Of the two methods, the cheapest and the one that is almost always offered is the Post Office, because it is fast and effective, although many sellers prefer not to send or force you to pay for the shipment externally (some also take you out of the platform to sell through WhatsApp).
How to send by Wallapop
Let's get practical, to tell you how to send by Wallapop. For this, it is best that you take into account these steps that you must go through.
Create your product ad
To be able to send by Wallapop, The first thing is that there is a product that is yours and that a person wants. And to get it, you need to have an ad with that product on the platform.
So the first thing will be to take some photos of the product (a maximum of 10 photos can be uploaded) and write a description with search keywords that is very impressive so that people buy it.
With this prepared, you can now upload the product. In that process, it will ask you the subcategory, the status of the product, the price and if you will make shipments.
And there, one of the most important points is to specify the weight of that product (with the box, packaging, etc., as if you were going to send it now). You have several scales: from 0 to 2 kilos, from 2 to 5, from 5 to 10, from 10 to 20 and from 20 to 30 kilos.
This will cause the shipping costs to be calculated on their own, from 2,95 euros (which would be the minimum at home, a little less if it is picked up at the Post Office).
Sell the product and send
You already have your ad created. And imagine that a person has been interested and has bought it for you. You have five calendar days (count Sundays and holidays) to send it; otherwise the transaction will be cancelled. So be careful if they buy it on a Tuesday and you want to send it the following Monday.
You will have to prepare the product, pack it well, protect it and take it to the Post Office, which is the usual shipping method (it can also be sent by Seur). There you will already have your label prepared so you will not have to pay anything. Just leave it and they take care of taking it to its destination.
In addition, all Wallapop packages come with a tracking number so they are not usually lost (sometimes they may arrive late, or not arrive, but That is what Wallapop's guarantee is for, which returns the amount of what you have paid).
make yourself known
One of the good things that you can get from sending through Wallapop is to make your store known. The platform will not review the packaging or what you put inside the shipment. Therefore, in addition to the product, you can always add a detail or a promotional item for your business.
For example, imagine that you are a flower shop. They have asked you for a plant and you are going to send it. But, in addition, you are going to include a detail (for example, a cutting) and a card with the address of your website and a discount code to buy on it. Or a pen that has the logo of your eCommerce and a discount.
When that other person receives your shipment, they will see that they have a detail and they will also know your website, which implies that he will go see it and if the prices are right and he likes it, instead of buying at Wallapop you may end up gaining one more customer.
Now you know how to send by Wallapop and how to use it to your advantage to publicize your online store. Have you ever tried it?