SaleSupply, a global provider of e-commerce services, has released a key white paper for those looking to enter the competitive US market. This guide highlights how to sell on Amazon US It is a significant opportunity for any online business looking to expand internationally.
The international expansion of a business is a goal that many entrepreneurs consider, but it is common for Europe to be the first destination. However, with the explosive growth of e-commerce In the United States, the current moment is more than ideal to explore this highly promising market. SaleSupply assures that the American eCommerce market is an ideal platform for those looking to reach new audiences. With more than 456.000 million in annual sales and close to 196 million active online buyersThe United States is positioned as the leading destination for global e-commerce.
The United States not only represents a vast market, but also a technological innovation ecosystem, digital progress and high standards in customer experience. Although the competition may seem intimidating, the reality is that platforms like Amazon have democratized access to this market, offering valuable tools and services for any international seller.
Compelling reasons to consider Amazon US as a gateway
Amazon is not just the e-commerce giant; it is a platform that accommodates both small and large retailers through its marketplace. Here are the top reasons why you should consider Amazon to expand your business to the US market:
1. If you can't beat them, join them
Amazon has managed to establish itself as the leading online shopping destination in the United States, accumulating a significant market share. This means that a considerable portion of online shoppers begin their search directly on Amazon, relegating traditional search engines like Google to the background. Instead of competing against Amazon, businesses can integrate their products into the platform to take advantage of its already established infrastructure and customer base.
What does this mean for an entrepreneur? You can leverage Amazon's logistics capabilities, marketing tools, and consumer trust without the need for massive investments in your own infrastructure. This allows sellers to focus more on Optimize your product catalog and less in complex operational problems.
2. The first destination for online shoppers
According to recent consumer behavior studies, 63% of online shoppers in the United States begin their search directly on Amazon. This makes the platform not only a marketplace but also a search engine dedicated exclusively to products. This paradigm shift in searches represents a advantageous scenario for sellers with a strong position within Amazon.
Plus, being part of Amazon means you have access to an ecosystem specifically designed to maximize conversions, including everything from product recommendations to smart promotions.
3. Sell in the US with minimized business risk
Entering a new market carries risks, but Amazon minimizes many of them thanks to its infrastructure. Through programs like Fulfillment by Amazon (FBA), sellers can delegate storage, shipping, and customer service. This not only reduces logistical risks, but also ensures that orders meet quality standards. speed and quality expected by American consumers.
Likewise, tools like Seller Central allow you to monitor sales performance and adjust strategies in real time, giving sellers comprehensive control over every aspect of their business.
4. Favorable economic conditions for European products
The fluctuation of the euro against the dollar can be a significant advantage for European sellers. When the euro depreciates against the dollar, European products become more competitive in price, which can translate into highest sales volume and, in turn, faster traction in the US market.
5. Learn from the best
Amazon generates more revenue than its competitors combined, including giants like Alibaba, Walmart, and eBay. Selling on this platform is not only a business opportunity, but also a school to learn from best practices global e-commerce business. From listing optimization to marketing strategies, every interaction with the Amazon ecosystem provides valuable insights lessons.
6. Access to a gigantic market
The US market has an average annual spending per online shopper of U.S. dollar 2.216, well above the European average. This level of per capita spending reflects the market maturity and the willingness of consumers to pay for quality products. By selling on Amazon, you have the opportunity to reach this consumer base with high expectations but also with enormous earning potential.
The opportunity is even greater when you consider that around 200 million shoppers visit Amazon every month, making the platform a global showcase for your products.
Selling on Amazon US not only opens the doors to the world's largest market, but also allows entrepreneurs to explore new avenues for growth and diversification. If you want to take this step, starting by understanding how its infrastructure works and aligning yourself with the expectations of the American consumer will be key to your success.