Keywords are one of the best known SEO tricks, but also one of the most complicated out there. And is that finding the right keywords for your website or your eCommerce can increase visits and, with it, get a good response from users. But how do you search for suitable keywords?
If this topic has always been a challenge for you, and you're not quite sure what to do to find the right formula to increase your website traffic, today we're going to explain how to find keywords and share expert tips to help you achieve positive results. Ready?
Search for keywords ... but what is a keyword?
Keyword research is one of the first lessons learned in SEO strategy, but many people don't understand what a keyword is. Therefore, before teaching you how to do it and the tools you can use, you should learn and understand what a keyword is. To make it easier for you, we give you an example.
Imagine that you find these two titles on the Internet: Mercadona: cosmetic creams for the face / Cosmetic creams for the face.
They both look the same, right? And both are made up of words, which we could consider to be used on the Internet: creams, cosmetics, face ... Right? Now, do you think everyone looks for those words? Isn't there one that can have more searches than others? If you have answered yes, you are correct. For example, cosmetics will not have as many searches as face, or as creams. And all of them cannot be compared with another keyword that we have purposely ignored: Mercadona.
Therefore, we could define keywords as those that receive the most searches because more people are searching for them in search engines. And what does that mean? It means that they will be the ones that result in a greater number of visits to your website or your eCommerce site.
But are they that easy to spot? From now on we say no, because you must also take into account the competition, since many other websites will be hunting for those keywords and can use the same ones that you want.
Keyword characteristics
When it comes to looking for keywords, you can't keep the first ones you find, because you need them to meet a series of requirements so that they really work for you. Otherwise, you will not achieve the goal you want.
And it is that among the characteristics that keywords should have are the following:
That are related to your objective and / or business
For example, imagine you own a pet business, a veterinary clinic. Keywords like dog, cat, and bird might be useful. But others like psychology and accessories, etc., aren't as relevant. First, because they're too general, meaning they won't reach your target audience; and second, because they don't really address your specific industry.
Have a good search
There will be words that have many searches, and others that have few. But that does not mean that you should discard them all, because, in case you don't know, fashions change and what previously had hardly any searches in a matter of days can turn the tables and be the most sought after.
We have a clear example with the keyword «masks». If you notice, it was not a keyword in 2019. In fact, it was not until March-April of the following year when it became one of the most searched for 2020. The same happened with listeriosis (which usually jumps when cases of this problem), or for example with the coronavirus.
That is not very exploited
This means you won't have much competition. The goal of this is to become the most informative source on topics related to that keyword, which will help search engines rank you higher in search results and thus increase your visitor traffic.
Search keywords: free tools where to get them
Searching for keywords is not easy. But not impossible; What it does require is that you dedicate time to it, since it is not a matter of 10 or 20 minutes, but at the beginning it will involve hours of study and then, once settled, you must be aware of the news and news to include new ones and discarding those that no longer serve.
To achieve this, there are keyword research tools that can help you. Many are paid, but we've focused on the free ones because they're the most widely used (and also so you can save some money). Over time, you can consider investing in other tools.
Thus, the ones we recommend are the following:
Google Trends
It's perhaps one of the most widely used tools, thanks to its ease of use and its connection to Google, the most used search engine worldwide. This tool is very simple to use: just enter a keyword, and it will display a graph (by default, for 12 months) showing its performance. We recommend changing this to 30 days, as this will help you determine if the keyword is relevant at that particular time , especially when focusing your content on current trends.
How to search for keywords: Google Keyword Planner
Although it is not focused on really searching for keywords, because it is a Google Adwords tool to search for words for ads, the truth is that it does work well to find those keywords (or related) that will give you ideas for related topics or searches .
Übersuggest
It's one of the most popular keyword search sites. Besides being free, it allows you to find long-tail keywords, which have less competition but still deliver good results. In fact, you can extract many long-tail keywords from a single short keyword, which will also benefit your website or e-commerce store.
How to search for keywords: Google Suggest
Surely you have ever typed something in the Google search engine and it has suggested words or phrases, right? Well, know that this can also give you an idea of what users are looking for and, thus, create content to contribute your grain of sand in exchange for visits.
The same applies to the box that appears below many searches where Google indicates other terms or searches that are often repeated in searches.