When you have an eCommerce, social networks are something that you usually have, because they are a communication channel with your customers. But did you know that some can make you money? So thats it. Now, focusing on just one, Did you know how to monetize on Facebook?
That is what we are going to talk to you about below so that you have no doubts and know what steps you have to take to start seeing more profitability in the use of this social network. Shall we start?
Monetize on Facebook, how to do it?
The first thing you should keep in mind when monetizing on Facebook is the fact that, to achieve this, it is of no use to have a user profile. It is necessary to have a business, product or service page. AND This is where you must carry out a strategy, both at an organic (free) and paid level.
Now, how to monetize on Facebook? Consider the following:
instream videos
On Facebook there is a section where they give you the rules for monetization. And in these regulations you have to say that you can only use instream ads if you are over 18 years old. In addition to meet a series of requirements such as:
Have more than 10.000 followers.
Publish from a page (not from the profile, as we told you before).
Accept (and comply with) the monetization policies for partners.
That the videos are suitable for advertisements and that they last at least one minute.
May your country be one of those that accept these videos. And be careful, because you have to use a language that is available.
Meet the requirements for on-demand and live videos. This is the most difficult because, in 60 days (approximately two months) you will have to have 600.000 minutes played of on-demand, previous or live videos, and there must be at least five active videos on your page.
Facebook Subscription
Another way to monetize on Facebook can be through subscriptions. But be careful, this doesn't happen to everyone. And for now it is a service that is only available by invitation.
But if it happens that you agree, know that the requirements are tough: you must have 10.000 followers or more. AND of them there are 250 recurring viewers; or there are 50.000 interactions with publications. Another option is that you have more than 180.000 minutes of playback.
The subscription provides you with a constant stream of income, although it can go up or down depending on whether viewers unsubscribe or join.
Collaborate with brands
Many brands focus on the pages that attract users' attention the most. And they do it because they can propose a paid collaboration. That is, they offer you to talk about one of their products in exchange for the product, a discount in the store or money they give you. for that mention on your page.
Although this is more private, and Facebook would not go into it here, the truth is that it can ruin the deal you have made with the brand in the sense that you must comply with Facebook's rules so that it does not delete the publication or, Worse yet, I block you from posting for a while.
Your store on Facebook
Yes, we know that it will have cost you a lot to get your eCommerce and your online store forward. So now we tell you to sell through Facebook. But the truth is that, The less you remove from Facebook, the more people will like you on the social network.
This can influence the visibility it gives you on your page, and at the same time you will be bringing the products closer to your customers so that it is easier for them to buy them.
Plus, you can always have just a small amount of the products you have in the store, based on what they look for the most or what works best. So You will always allocate a part of your catalog to what you can have more opportunities to sell.
Create digital products
It could be the case of creating manuals or practical guides for certain sectors. For example, Imagine that you have an eCommerce of products for animals. And you have a person who is a veterinarian and who prepares a guide for the dog's first year and everything it needs: vaccines, deworming...
Instead of giving that content for free, what you do is sell it on Facebook. This way, you are already monetizing that product.
Sell on Facebook Marketplace
If before we talked to you about creating a store on Facebook, now what we tell you is that you use Facebook Marketplace to also sell there.
Of course, They must be physical products, and be in good condition (in this case they can be clean).
In this case they are like advertisements on second-hand pages. Only no one says they can't be new. It will be good for you especially because it usually attracts users who are nearby if they are interested in what you have put up for sale.
Payment mentions
Perhaps you have ever seen how another business is mentioned in a publication, either on Facebook or even outside the social network.
Well, you should know that many companies pay other businesses to do that. In other words, promoting a business on Facebook can be a profitable business and a form of monetization.
All you have to do is contact companies who may be interested and establish the rules to, on the one hand, pay you, and, on the other, publish.
Sell your page
If you are no longer going to dedicate yourself to the business you started, did you know that there are some who buy the Facebook page? Well yes, the fact of having so many followers, and if they are also active, means that many pay up to 3000 euros for a page.
They will take control and change what they need to change; but you will have pocketed money that, in another situation, you would not have gotten.
As you can see, monetizing on Facebook is not difficult, although not everyone knows it. Would you dare to try your luck with your business?