How to make a landing page

The essential elements of a landing page

Understanding all the details about web pages and the Internet is not easy. But not impossible. When creating a page that serves as a link for your customers and your company, a landing page is very effective if you know how to use it to convert your visitors into subscribers, or customers. But, to achieve this, you have to offer a page that really works.

Therefore, today we are going to help you to know all the details to keep in mind about a landing page: what it is, what types are there, what are the essential elements and how to put it to work and give you positive results. Prepared?

What is a landing page?

what is a landing page

If you have never heard of the concept of landing page, you may not have realized that, when browsing the Internet, you may have landed on one of those pages without knowing it. That you have even become a subscriber or customer just for that page. That is mainly the goal. But what is this page?

A landing page, translated into Spanish as a "landing page," is actually a site that it is created to convert visits into leads, In other words, for that person who comes to the website to do something for you, which could be to become a subscriber, register for training, buy something, ask for more information ... do you see where we are going?

In other words, it is the page that gives you the opportunity to get something from the visitors you have. Its objective is that, to serve as a link between a company and a visitor, trying to also make them interested in that company, product or service that you offer.

And what is the difference between a landing page and an online page?

Well, actually there are, even if you think not. One of the main differences is with respect to function. While a landing page is a page to capture data from potential customers, in the case of your website is not to attract customers, but to offer something that you have those customers who want to buy from you.

In addition, in this second, there will be more information about the company, service, product ...; While with the landing page it will only focus on a specific offer, which is why you ask for the data of that visitor in return.

What is a landing page for?

What is a landing page for?

Now that you know what a page with these characteristics is, and how it differs from a website, do you already know what it is for? In reality, and as you have seen, it has many objectives that it can meet. Such as:

  • Have a visitor sign in. For example, because you are going to give him important information, because you are going to offer him a gift, because you are going to give him a course ... The most normal thing is that they do it because you are going to do a webinar and only those who are registered can enter, but there are more variants.
  • That a visitor becomes a subscriber. This is often widely used in blogs and online stores as it is the way to send emails with offers, discounts or the best blog articles for them to read later.
  • That a visitor reaches your page. Landing pages are also a tool that is used, for example, in Facebook Ads or in Adwords to attract visitors. Instead of linking to the main page, they create one to promote it and make the visitor arrive, know an advantage of that product, service or company, get it, and then want more (with which they begin to know the company itself ).

The essential elements of a landing page

Now let's get to the important thing: how to make a landing page. And to achieve this, you must take into account a series of fundamental elements for it to work. If someone does not do it well, it can be the pillar that crumbles everything you have worked on.

Actually, a page of this type does not have much problem, it is easy to create, but to be perfect, you must take the following into account:

Url

La url must be clean, clear, easy to follow and above all that it is not suspicious. Because if it is, they won't want to get into it. So think carefully about how to achieve such a page. For example, if you have a blog specialized in a topic, a landing page can be to give away an ebook with the best articles from your blog on a specific topic. So why not put a url of type: gift-ebook-xxxx?

Nothing sells better than a good title

A title, today, is what 90% of people read. Why do you think there are websites that use striking and striking titles? Because they know that, if they do, people will click to see the content and even if it does not work, you will have already given that click which is what they are looking for.

Our advice is that you don't fool your visitors. The only thing you will do with it is make them angry, and a bad review can be very bad for you. So try to be attractive, original, creative And don't go around the bush when it comes to submitting the titles.

Always positive text

Think about this: the visitor has a problem. And you have the solution. But he will not believe you at the first change; You need to make it very clear to him the benefits of asking for his data to send him something that will solve his problem.

Otherwise, why would you want it? Nowadays, when data is so important, people do not leave it easily (and if they do so it is because they have a "junk" email, you would not enter their "private selection", and the landing page would not work for you).

Images, do not forget

Today images are a way to attract people, and on a landing page they must be present at all times. On the one hand, you need the photo of what you give away, or even a video where you explain everything you do and why you give away what you give away, what will solve those people who want it ...

Give him what he came for

Be it the free ebook, the webinar, the service… But only one. Do not make the mistake of telling him that if he does something else then he will get more benefits ... A landing page only seeks one objective, and it must fulfill it without the visitor getting lost.

So Be direct and really see what you have to offer: an offer, a concrete gift and easy to get. Later you can tempt him with other things, but right now it is as if you are offering a first impression of yourself. And if he sees that you are not consistent, no matter how much he is attracted, in the end it will not help.

Do not go overboard with the data request either; ask as little as possible because that way the person will be more encouraged to do so. If you start asking for their name, surname, email, city ... in the end they will be suspicious and the landing page will be of no use to you.

Free (and paid) tools to create landing pages

Free (and paid) tools to create landing pages

Finally, how about we talk about the tools that can help you create landing pages? Although they are very easy to do, if you have a tool, this task becomes even easier.

Actually you have three options to create a landing page: Ask a professional for it, do it on your own website, or create a specific one (which you can do with tools).

In this last option, we recommend the following:

Instapage, one of the best for landing page

It is a well-known and useful software for creating landing pages. In addition, thanks to its simplicity, since it is very easy to use, you do not need design knowledge, but a little idea to know what to put on the page.

Within the program you have more than 100 different design models, that is, you don't have to start from scratch if you don't want to, you can choose one that is already made and customize it to your liking. As there are so many, they have designs for all purposes, whether to download an ebook, to promote a course, to give something away ...

It's free, but only for 14 days. After it is paid. So you can use it, create the landing page and that's it (1-2 can be free).

Leadpages

Leadpages stands out from the others in the variety it gives you in terms of templates. In fact, it is quite good in that regard and also in terms of the registration forms, which helps a lot to get people to decide to create it.

Like the previous one, it gives you a 14-day trial, so it is free. The problem is that it will ask you for your payment details, even if you have that free period.

Hello Bar, free for landing page

This is a completely free tool (although it can be expanded with advanced plans that give you more features). It is very simple to do because what it does is install a WordPress plugin on your page to be able to create the page.

Contrary to the others, it's simpler and you have fewer options, But if you know something about design and you master it well, this tool may be more than enough for you.

Launchrock

Another one of the free tools that you can try. It is a landing page builder with limited resources, so it is only valid for beginners or those who do not want to do much with this page.

It doesn't give you many resources, but the ones you do get are not bad and are the basics for a landing page.

Optimizely

This tool is not really going to help you create a landing page, but what it will do is measure the effectiveness of that page that you have created. It seems silly but when a landing page doesn't work, you need to know why to be able to solve the problem and that it begins to generate positive results on the objective that you have set.

And with this software you can get it.


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