When your potential customers find your site through search engines like Google or Bing, They have already started searching for a specific keyword or product. However, your search does not end there; your visitors also use your own internal search tool on your site to find what they want. How can you then take advantage of the "Search" function in your Ecommerce to boost your sales?
Make the most of the Search function in your Ecommerce
Autocomplete
When they use the search functionYour visitors know what they are looking for, but they may not know exactly how to spell it. They may not even know the proper terminology for a specific product. Hence the importance that your internal search tool includes the "autocomplete" function so that even when words are misspelled, users will find the product they are looking for.
Semantic search
Semantic search is basically smart search. The point is to interpret both the context of the search and the intention of the user. In other words, if you want to offer your potential customers more suggestions and help them in their search, it is essential that you make sure to use a semantic search function in your Ecommerce.
Filtering options
The filtering options give visitors the opportunity to be more specific as for what they are looking for. Whether it's by marking options or using a variety of drop-down menus, a good Ecommerce search function should allow potential customers to use specific parameters to get specific search results.
Advanced search options
For additional parameters, a Ecommerce search tool should offer even more advanced options. This can be from filtering regarding the type of material, to parameters that are not even related to the product, such as promotions or sales.