General Motors equips a new model with e-commerce integrated into the dash

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General Motors has recently reported that it plans to equip its new car models with in-dash e-commerce technology, betting that it will benefit drivers in things like ordering food, finding fuel nearby, or booking hotel rooms with a single click of the button. car dash display, rather than using their cell phones when driving.

La GM Marketplace technology, developed in collaboration with International Business Machines (IBM), it will be incorporated automatically in about 1.9 million car models in 2017 and immediately in new vehicles. 4 million vehicles of the Chevrolet, Buick, GMC and Cadillac models will be equipped with this functionality in the United States by the end of 2018, GM estimates.

General Motors will obtain a payment amount for the merchants that are included in the Marketplace, GM vice president, Santiago Chamorro, commented that consumers will not have to pay for the use of the service, or for the amount of data that is transmitted from the car while the transactions are carried out. "The platform will be financed by the merchants, GM will receive money for each seller who wants to show in their application." It is still too early to estimate the amount of profit to be made with this Marketplace functionality in cars, Chamorro added.

The vice president also comments that it is planned to expand the interaction of vehicles through this application with music, news and other integrated information services. In addition, they expect this Marketplace functionality to expand to offer products and services in the near future, and other additional connectivity features such as Wi-Fi access in the car. "Consumers can expect many more services and offers present from this platform in the future ”.


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