Email marketing

El email marketing Was one of the first Online Marketing Strategies which was positioned as one of the most efficient and economical solutions to complete a marketing strategy y customer loyalty. Today email marketing is still useful and effective. But the consumer and recipient of these messages has evolved, they know their rights and increasingly filter and value the information that arrives in the inbox of their email inbox. In this section we will analyze the new arrivals related to email marketing, such as those related to legislation, spam protection, data protection, etc., as well as those related to new tools and services that allow the creation of more effective campaigns. We will also talk about tendencies related to the sending of promotions and advertising by email and on the evolution of this technique of digital marketing industry.