The organization of sales to retailers "ERA ”has joined EMOTA, "The European Ecommerce and Omni-Channel Trade Association". Usually, national e-commerce associations join EMOTAHowever, the ERA association will open and expand the market for this especially in Brussels.
"The Electronic Retailing Association Europe" better known as "ERA Europe" is a multi-channel association for home shopping. This is intended for companies that offer products to their consumers through audiovisual presentations, the Internet and other electronic media. Currently, ERA Europe represents members from Europe and the Middle East.
This organization is now attached to the pan-European ecommerce association "EMOTA". "This will provide our members with access to a large number of benefits, including excellent connections in Brussels, vast knowledge and experience in the public relations area, as well as specialized knowledge in the e-commerce sector," said Julian Oberndörfer. , COO of ERA Europe.
According to him, his company membership may be the missing link for the multi-channel home shopping industry. “We observe a great overlap of business activities between ERA Europe and EMOTA what our members in the company can improve with their skills in sales via video, direct marketing, live TV channels and infomercials ”.
EMOTA also regards its latest members as a great contribution to its association. “We have noticed a great convergence of various distribution channels and in the home shopping industry, which is a success, new distribution channels that have many interests in common with e-commerce. We both target consumers without premises and who have similar issues with consumer protection, data privacy, package deliveries, electronic payments and many more, ”said the EMOTA General Secretary Maurits Bruggink.