Ecommerce in the United States shows no signs of slowing down

Ecommerce in the United States

While the United States economy experiences slow growth of 1% in the second quarter of 2016, one sector that is not following this trend is e-commerce. According to a In a study by Custora, a leader in customer analysis for the retail sector, online revenues derived from Ecommerce were 8.9% compared to the previous year.

It is interesting to mention that there has been a decrease in revenue driven by organic search, along with a 2.3% increase in paid search. What happens is that it is Ecommerce businesses that have experienced a negative effect from recent changes to Google's algorithm or simply by combining your search strategy using SEO and PPC.

The other aspect to highlight has to do with increased sales through email. It must be said that with the rise of marketing automation systems, marketers have all the necessary tools to send personalized emails at the right time to motivate the customer to make a purchase.

It must be remembered that the Ecommerce in the United States experienced a growth of 14.5% in the United States during 2015, which translated into sales of $ 341.000 billion, compared to $ 298.300 a year earlier.

These recent data allow us to verify that the E-commerce in the United States continues to grow year after year. Suffice it to say that total retail sales in that country increased 1.4% on an unadjusted basis of $ 4.6900 billion, considering food service sales, as well as sales in bars and restaurants.

Se que el ESPERA Ecommerce in the United States will reach $ 523.000 billion by 2020, which indicates the importance of this sector and the opportunities that this market can offer.


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      Brandee said

    Brandee

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