According to a report from the United States Department of Commerce, the US e-commerce market, continues with healthy growth as consumers take advantage of the multiple channels of online orders through different product categories.
Ecommerce in the United States maintains its rise
According to this report from Q3 2016, according to the online sales growth continues Outperforming the total retail market, merchants will need to focus on enhancing their platforms through digital channels to meet the increasingly diverse needs of shoppers.
In fact, the data disclosed in this report indicates that the growth of Ecommerce in the United States it is dwarfing the growth of the total retail market. Total retail sales in that country grew 2.2% year-over-year to total more than 1.2 trillion dollars in Q3 2016. This percentage is the same growth reported in both Q2 and Q1 this year.
For their part, the online sales they continue to grow as total sales were 15.7% year-on-year, reaching over $ 101 billion in Q3. In addition, Ecommerce is also growing in terms of market share. The online orders represent 8.4% of total retail sales in the third quarter, standing at 7.4%, compared to Q3 of 2015.
An interesting fact about the Ecommerce in the United States It has to do with the fact that the mobile platform is the one that is leading the growth of electronic commerce. A good part of the retail traffic on the Internet is generated from mobile phones. In fact, mobile devices accounted for 47% of traffic during Q2 2016, ahead of traffic generated from desktops and Tablets.
Despite this, the mobile platform still does not convert as much into actual purchases as it does with the desktop platform.