The Ecommerce newsletters are important as they lead to a good conversion rate. But the fact is that not only is it enough to send the newsletters, they must also be attractive and arouse interest among potential customers, otherwise they will end up in the spam folder.
Things You Should Know About Ecommerce Newsletters
There are several things that increase the participation and engagement in email marketing, specifically the newsletters. First, 11.65% of users prefer emails that contain mostly images, compared to 35% who prefer text.
In addition, adding a video to a newsletter it can increase the click rate by 300%. On the other hand, it is also important to know that 12.58% of adults check their email first thing in the morning.
How to take advantage of newsletters in Ecommerce?
One of the ways you can increase conversions in email marketing It is with newsletters that include video content. Businesses that use video to drive marketing are known to experience a 41% increase in traffic to their sites. But for this to generate good results, the content must be of the highest quality.
Another thing that can be done to boost sales in ecommerce is to use newsletters with animated Gif images. These types of images usually tell a story and immediately capture the customer's attention compared to static images.
Along with the above, also it is a good idea to create newsletters that call for a contest, newsletters with personalized recommendations, as well as newsletters with limited exclusive offers where a countdown timer is added.