Ecommerce in Germany has experienced a growth of 10.6% during the third quarter of the year. This has resulted in a value of 12.5 billion euros, which represents more than expected since it has exceeded what had been forecast for the industry throughout 2016.
What is expected is that the e-commerce in Germany grow 14.7% this year compared to 2015. The annual growth forecast is made by the German Electronic Commerce Association Bevh. This organization collected data from active retailers in the industry.
The online business mail order or retail industry in Germany registered sales of 13.7 billion euros, of which Ecommerce generates 91.4%, that is, 12.5 billion euros.
In this way, with the growth of the e-commerce industry of 10.6% and 10.7% of interactive commerce, means that traditional order channels such as call centers or orders with cards in catalogs, have shown some growth.
Bevh's investigation It also revealed that apparel represented the largest proportion of the total volume of ecommerce businesses in this industry. The clothing category represented 22.4% during the third quarter and generated 3.1 billion euros. This is 200 million euros more than in the same period of time but last year.
Other product categories Popular ecommerce in Germany include consumer electronics, furniture and decor, shoes, in addition to household items. For analysts, the growth in the third quarter of the year shows that the development of ecommerce in Germany is accelerating again, which would be laying the foundations to face the US retail giants.